Design: the interface between humans and technology
Cars are emotional products – they are an expression of our personality, our mobile comfort zone and our means of exploration. Although they are machines with highly complex mechanics and electronics, we can operate and steer them intuitively using our senses.
This is because their design embodies the interface between our senses and the vehicle’s technology.
Volkswagen design is human
Design by Volkswagen is based on diverse mobility needs and characterised by clarity, simplicity and sustainability. Sophisticated, universal function ensures that our customers have the freedom to focus entirely on their own experience.
Vehicle design in a new era of mobility
Nowadays, vehicle design goes far beyond exterior design and interior design.
In today’s networked era, user experience design and interface design are becoming increasingly important – individual mobility is intuitively and seamlessly integrated into our daily routine.
Additionally, with the rise of autonomous cars, the “extraterior” also needs to be considered. This defines how vehicles communicate with other road users in the absence of driver eye contact.