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02/25/21

“The Perfect Combination.”

As project leader on the development of the “We Score” app for the new Golf, Julius Merkel was right in his element: after all, cars and football are his great passions. The 24-year-old also possesses important characteristics, thanks to his hobby, in which he is regularly made the scapegoat.
03/20/20

Car2X in the new Golf: A “technological milestone”

German Automotive Association ADAC tested one of its functionalities, traffic hazard alert, and called it a “technological milestone”. Euro NCAP, as an independent organisation, has particularly honoured it – with the “Advanced Award”, the special award for ground-breaking safety features.
12/17/19

New Volkswagen – how does a global brand reinvent itself?

New drive technology, new design, new logo. Volkswagen practically reinvented itself last year. “New Volkswagen” is an expression of this.
12/12/19

“We” Ecosystem: How we are networking the world

In 2019, flexible mobility services were in high demand. Volkswagen therefore expanded its offering and will continue developing new value-added services at a central location going forward.
06/27/19

"I’ve got 1,500 cars in Berlin"

WeShare – the pure electric car sharing from Volkswagen – has been launched. Vanessa Petre Linbenciuc has already tried out the sustainable ervice in Berlin. A field report.
06/13/19

The new Passat: interview with the project leader

Presales for the new Passat have started. A young team has taken the task of perfecting the successful mid-range model. The outcome is something to be proud of.
04/25/19

The Vehicle will become our living space

The car of the future will become our intelligent assistant: it will prepare the journey for us, support us and understand what we want. The experts at Volkswagen Electronics Development are working hard to make this goal a reality. Part 4 of our series on user experience trends.
04/23/19

When your Car Becomes your Travel Guide

The car of the future will understand us: it will respond to our language and gestures. If there are problems, we’ll get the right tip at the right time. The experts at Volkswagen Electronics Development are working hard to make this goal a reality. Part 3 of our series on user experience trends.
04/18/19

When your car massages you

The car of the future will assist us: it will help us wake up and relax, safely guide us through traffic and appeal to our senses in optimal fashion. The experts at Volkswagen Electronics Development are working hard to make this goal a reality. Part 2 of our series on user experience trends. User Experience, short "UX", refers to all impressions and experiences that customers make when dealing with a product or service, for example when operating a car. UX-Design has the task to make the use as intuitive and simple as possible. Computer scientists, psychologists, and electrical engineers are working closely together in this field.

Badkground reports