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Brand Group Core

The brand group CORE is the organizational merger of the Volkswagen Group's volume brands. With
more than half of the Group's vehicle sales and over 200,000 employees from five brands, the cross-border brand group CORE is the answer to many of the challenges we are currently facing.

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Brand Group Core - Imagefilm
Duration: 00:01:16 · Video Key: V2023NR0124 · Rights: Use for editorial purposes free of charge

Press Releases

  • 12/19/23

    Volkswagen brand’s biggest performance program on track, with earnings contribution of up to four billion euros expected for 2024

    The Volkswagen brand has achieved an important milestone in the “Accelerate Forward/ Road to 6.5” global performance program, with management and employee representatives reaching agreement on key points to streamline the company, following intensive negotiations. The objective of the three-year program is to secure the Volkswagen Group’s core brand competitiveness, ensure it is future-proof and sustainable in the long term. The Volkswagen brand aims to make a positive earnings contribution totaling ten billion euros by 2026, also to offset negative effects such as inflation and higher raw material costs. The operating return on sales is expected to improve sustainably to 6.5 percent in 2026. The Volkswagen brand projects that the program will deliver positive earnings contributions of up to four billion euros as early as 2024. To achieve this, the Company concentrates on performance-enhancing and cost-saving measures in the program’s three focus areas: optimizing material and product costs, reducing fixed and manufacturing costs and increasing revenues. The Company and the employee representatives have also reached agreement on staff reduction measures to cut personnel and labor costs. These measures will apply throughout Volkswagen AG. As such, from January 2024 the Company will extend its partial retirement schemes to all employees born in 1967 (and for severely handicapped employees born in 1968), to reduce administrative staff costs in particular. The current hiring freeze and access freeze to the Tarif Plus salary group will continue until further notice.
  • Brand Group Core performance
    10/27/23

    Brand Group Core improves operating profit, unit sales and sales revenue – increased product costs and interruptions to production impact profitability

    The Volkswagen Group’s Brand Group Core extended cross-brand cooperation in the first nine months of 2023. Further synergy and scale effects were leveraged through disciplined investments and increased cost efficiency between the Volkswagen, ŠKODA, SEAT/CUPRA and Volkswagen Commercial Vehicles brands. There was a slight increase in the overall effectiveness of the Brand Group – however, performance felt the impact of negative factors such as interruptions in production resulting from the floods in Slovenia.
  • Brand Group Core performance
    07/28/23

    Brand Group Core increases returns and operating profit in first half of 2023 – systematically moving towards greater profitability in volume segment

    The Volkswagen Group’s Brand Group Core continued its development in the first half of 2023. Thanks to intensified cooperation between the sister brands Volkswagen, ŠKODA, SEAT/CUPRA and Volkswagen Commercial Vehicles, efficiency and profitability increased through the entire brand group. The new designation of Brand Group Core reflects the central role of the brand group as the backbone of the Volkswagen Group. With its new steering model, the Volkswagen Group’s ambition is to leverage the performance of the brand groups as efficiently as possible while at the same time harnessing the Group’s economies of scale to the greatest possible effect.
  • Brand Group Volume performance
    05/08/23

    Volkswagen: Brand Group Volume doubles operating profit in first quarter 2023

    The Volkswagen Group’s Brand Group Volume further strengthened the close cooperation between the sister brands Volkswagen, Škoda, SEAT/CUPRA and Volkswagen Commercial Vehicles in the first quarter of 2023. To take account of this successful development and the significance of the Brand Group Volume in the ongoing transformation of the Volkswagen Group, the four volume brands are publishing their key financial metrics for the first time in a Brand Group Volume quarterly report.

Media contact

Christoph Adomat
Communications Brand Group Core
Tel. +49 (0) 160 90832110