Volkswagen AG offers you the opportunity to research information via the Volkswagen Newsroom (www.volkswagen-newsroom.com). The information and materials offered as press material on this website, for example text, image, audio or video documents, are intended solely for the purpose of the user’s own information, can be used for editorial presentations on the social web or, in the case of journalists, influencers and employees of media companies, as a source for their own editorial reporting. The press material is publicly viewable and downloadable.
We are pleased that you are visiting a website of Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, firstname.lastname@example.org, registered in the Commercial Register of the Local District Court of Brunswick under No. HRB 100484 (“Volkswagen AG”). In the following, we inform you about the processing of your personal data by Volkswagen AG in connection with your visit to the website Volkswagen Newsroom.
B. Processing of your personal data
I. Log file processing
Personal data is only processed in the form of IP addresses. By accessing the page, the IP address of your electronic device (e.g. PC, laptop, tablet, smartphone) is stored on the servers of our IT service provider makandra GmbH, Augsburg. The processing of the IP address serves to maintain the functionality of the website and thus the purpose of fulfilling the contract (Art. 6 para. 1 lit. b DSGVO). A corresponding order processing contract has been concluded. The collected data is deleted again after ten days.
II. Email service
Subscription to an email service is offered on a voluntary basis. By registering, you can subscribe to our press releases and/or stories as an email newsletter. The data provided in this context (email address, last name, first name, preferred language, subscribe to press releases yes/no, selection of press release topics, subscription type press releases immediately or daily overview, subscribe to newsletter yes/no) will be used by us exclusively for the purpose of providing this service within the scope of your given consent (Art. 6 para. 1 p. 1 lit. a DSGVO). Volkswagen AG uses the so-called double opt-in procedure for this purpose. In this process, an email is sent to the email address you have provided with a request to confirm your consent. You yourself determine the length of time for which the data is stored for the subscription to press releases and/or the newsletter. Your data will be stored for as long as you use the email service.
You can revoke your consent to receive the email service at any time free of charge with effect for the future vis-à-vis Volkswagen AG, e.g. via the “Unsubscribe” button included in every newsletter or via the following email address: email@example.com. As soon as you unsubscribe from the email service for press releases and/or stories, your personal data provided for the email service (email address, last name, first name, preferred language, subscribe to press release yes/no, selection of press release topics, subscription type press releases immediately or daily overview, subscribe to newsletter yes/no) will be deleted, provided that there are no other retention periods (e.g. tax retention periods) to the contrary. The processing of your user data (e.g. deletion at the request of the user) is carried out by PR-Redaktion Hill + Ohrt GmbH, Hanover, which acts as an order processor for Volkswagen AG. The user data can be viewed by the IT service providers makandra GmbH, Augsburg, and WamTek Information Systems GmbH, Friedrichsdorf, for the purpose of system maintenance and monitoring. Corresponding order processing contracts have been concluded. All personal data relating to the registration of the email service can be viewed, updated or deleted by the user via the Volkswagen Newsroom. If you have any questions about the user data, please contact: firstname.lastname@example.org.
III. Shopping cart
The Volkswagen Newsroom offers you a shopping cart function. On a voluntary basis, you can collect documents via the shopping cart and download them as a ZIP file. The download of the ZIP file with the documents does not take place directly but requires the entry of an email address. The system then automatically sends a download link to the specified email address. The email address and the contents of the shopping cart are used for the purpose of providing this service (Art. 6 para. 1 p. 1 lit. b DSGVO) and automatically deleted after 7 days. The user data can be viewed by the order processor and IT service provider makandra GmbH, Augsburg, for the purpose of system maintenance and monitoring. A corresponding order processing contract has been concluded.
IV. Video streaming
You can access livestreams and video-on-demand services via the Volkswagen Newsroom on a voluntary basis. This moving image content is for your information. When you call up the livestream or the video-on-demand, your IP address is processed for the purpose of providing the video retrieval. The legal basis for the data processing is the fulfillment of the contract Art. 6 para. 1 lit. b DSGVO.
The processing of personal data takes place exclusively in the form of your IP address, which is required for dowloading and livestreaming video content. Volkswagen AG uses your IP address to evaluate access to video content anonymously. For this purpose, the full IP address is forwarded to a web analysis server, where it is made anonymous immediately after the transfer. The web analysis server then processes the anonymous IP address, in order to statistically analyse the accesses. The anonymous IP address cannot be linked to a person. The anonymisation of your IP address for the statistical analysis of accesses to video content, and for the purpose of optimising the range of videos, represents a further processing of your IP address, which is compatible with the original purpose for which the information was collected. The anonymisation of your IP address for the purpose of statistically analysing the accesses takes place on the legal basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO).
The legitimate interest of Volkswagen AG is to analyse the media usage of website users, in order to optimise and further develop video content in line with the requirements of website users.
The technical platform for streaming the videos and their statistical analysis is provided by the IT service provider makandra GmbH, Augsburg, and ComSat Media GmbH, Heusenstamm. The personal data in the form of your IP address is automatically deleted after 30 days.Corresponding order processing contracts have been concluded.
I. General information
Volkswagen AG uses various cookies on its websites. Cookies are small files with configuration information that are stored on your terminal device and are automatically included in case of inquiries to our server. Cookies can basically be divided into three categories. There are cookies that are essential for the functionality of the website (so-called function cookies), cookies that increase the comfort of a website visit and, for example, save your language settings (so-called comfort cookies) and cookies based on which a pseudonymized usage profile is created (so-called tracking cookies).
The processing of the function cookies is necessary to enable you to visit the website (cf. Art. 6 para. 1 lit. b DSGVO).
Tracking Cookies are only set if the website visitor has given their consent (Art. 6 Para. 1 lit. a GDPR). Consent is given via the so-called cookie banner, which must be actively clicked on.
You can object to data processing described above by using the listed cookies and tracking tools at any time with effect for the future by changing your cookie settings in your browser or clicking on the following link and changing your currently set preferences in our Cookie Consent Manager:
This website uses the software of the web analytics provider Matomo to evaluate user access to the Volkswagen Newsroom.
The data processing is carried out based on your consent (Art. 6 Para. 1 lit. a GDPR). Therefore tracking cookies are stored on your terminal device and are forwarded to a server with the Matomo web analysis software. The server is operated by the IT service provider makandra GmbH, Augsburg, on behalf of Volkswagen AG.
On the server with the web analysis software, your IP address is anonymized immediately after transmission. For this purpose, your IP address is shortened by the last 16 bits or 2 octets when using Internet Protocol Version 4 (IPv4) or by 80 bits or 10 octets when using Internet Protocol Version 6 (IPv6).
The anonymized IP address is thus not personally identifiable. The web analysis software then processes the anonymized IP address for statistical evaluation of accesses.
The anonymized data is processed to aggregated reports by the Matomo web analysis software and the individual data is automatically deleted after 180 days by the IT service provider makandra GmbH, Augsburg.