Volkswagen AG offers you the opportunity to research information via the Volkswagen Newsroom (www.volkswagen-newsroom.com). The information and materials offered on this website as press materials, such as texts, images, audio or video documents, are intended for the purpose of your own information and may be used for editorial presentations within the Social Web or, in the case of journalists, influencers and employees of media companies, as a source for your own editorial reporting. The press material can be viewed and downloaded by the public.
A. Data controller
We are pleased about your visit on a website of Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, info@volkswagen-newsroom.com, registered in the Register of Companies of the Brunswick District Court under No. HRB 100484 (‘Volkswagen AG’). In the following we inform you about the processing of your personal data by Volkswagen AG in connection with your visit to the website.
B. Processing of your personal data
I. Processing of log files
Personal data is only processed in the form of IP addresses. When you call up a page, the IP address of your electronic device (e.g. PC, laptop, tablet, smartphone) is stored on the servers of our IT service provider makandra. The processing of the IP address serves to maintain the functionality of the website and thus the purpose of fulfilling the contract (Article 6, paragraph 1, letter b GDPR). A corresponding contract for processing has been concluded. We delete this personal data after ten days.
II. E-mail service
The subscription to an e-mail service is offered on a voluntary basis. By registering, you can subscribe to our press releases and/or stories as an e-mail newsletter. The data provided for this purpose (e-mail address, surname, first name, preferred language, subscribe to press releases yes/no, selection of topics for press releases, type of subscription to press releases immediately or daily overview, subscribe to newsletter yes/no) will be used by us exclusively for the purpose of providing this service within the scope of your given consent (Article 6, paragraph 1, S 1, letter a GDPR). Volkswagen AG uses the so-called double opt-in procedure for this purpose. In this procedure, an e-mail will be sent to the e-mail address provided with a request to confirm your consent. You yourself determine the length of time the data is stored for the subscription to the press release and/or the newsletter service. Your data will remain stored as long as you use the e-mail service.
You can revoke your consent to receive the e-mail service at any time free of charge with future effect vis-à-vis Volkswagen AG, e.g. by clicking on the ‘Cancel subscription’ button contained in every newsletter or by sending an e-mail to the following address: info@volkswagen-newsroom.com. As soon as you unsubscribe from the e-mail service for press releases and/or stories, your personal data provided for the e-mail service (e-mail address, surname, first name, preferred language, subscribe to press releases yes/no, selection of topics for press releases, type of subscription to press releases immediately or daily overview, subscribe to newsletter yes/no) will be deleted, unless other retention periods (e.g. tax retention periods) conflict with this. The processing of your user data (e.g. deletion at the user’s request) is carried out by PR-Redaktion Hill + Ohrt GmbH, Hanover, which acts as a contract processor for Volkswagen AG. For the purpose of system maintenance and monitoring, the user data can be viewed by the IT service providers makandra GmbH, Augsburg, and WamTek Information Systems GmbH, Friedrichsdorf. Corresponding contract processing agreements have been concluded. All personal data relating to registration of the e-mail service can be viewed, updated or deleted by the user via the Volkswagen Newsroom. If you have any questions regarding the user data, please contact: info@volkswagen-newsroom.com.
III. Shopping cart
The Volkswagen Newsroom offers you a shopping cart function. On a voluntary basis, you can collect documents via the shopping cart and download them as a ZIP file. Downloading the ZIP file containing the documents does not take place directly, but requires an e-mail address to be entered. The system then automatically sends a download link to the e-mail address you entered. The e-mail address and the contents of the shopping cart are used for the purpose of providing this service (Article 6, paragraph 1, S 1, letter b GDPR) and are automatically deleted after 7 days. The user data can be viewed by the order processor and IT service provider makandra GmbH, Augsburg, for the purpose of system maintenance and monitoring. A corresponding order processing contract has been concluded.
IV. Video streaming
You can access livestreams, and video-on-demand offers on a voluntary basis via the Volkswagen Newsroom. These moving image contents are for your information. When you access the livestream or video-on-demand, your IP address is processed for the purpose of providing the video retrieval. The legal basis of the data processing is the fulfilment of the contract Article. 6 paragraph. 1 letter b GDPR.
The technical platform for streaming the videos and their statistical evaluation is provided by the IT service provider, ComSat Media GmbH, Heusenstamm. The personal data in the form of your IP address will be automatically deleted after 30 days. A corresponding order processing contract has been concluded. If you have any questions regarding user data, please contact: info@volkswagen-newsroom.com.
C. Use of cookies and tracking tool
I. General Information
Volkswagen AG uses various cookies on its websites. Cookies are small files containing configuration information that are stored on your end device. Cookies can basically be divided into three categories. There are cookies which are essential for the functionality of the website (so-called functional cookies), cookies which increase the level of comfort when visiting a website and, for example, save your language settings (so-called comfort cookies) and cookies which are used to create a pseudonymized user profile (so-called tracking cookies).
The processing of functional cookies is necessary to enable you to visit the website (Article 6, paragraph 1, letter b GDPR). The Volkswagen Newsroom only uses functional cookies.
For more information about our cookies, please see the Cookie Policy and the following.
II. Matomo
This website uses the software of the web analysis provider Matomo to evaluate user access to the Volkswagen Newsroom. With every page view your IP address is forwarded to a server with the Matomo web analysis software. The server is operated by the IT service provider makandra GmbH, Augsburg, on behalf of Volkswagen AG. On the server with the web analysis software your IP address is anonymized immediately after transmission. For this purpose your IP address is shortened by the last 16 bits or 2 octets when using the Internet Protocol Version 4 (IPv4) or by 80 bits or 10 octets when using the Internet Protocol Version 6 (IPv6). A personal identification of the anonymized IP address is therefore impossible. The web analysis software then processes the anonymized IP address for statistical evaluation of the access. The anonymization of your IP address for the purpose of statistical evaluation of the accesses is based on the legal basis of our legitimate interest (Article 6, paragraph 1, letter f GDPR).
The legitimate interest of Volkswagen AG consists in evaluating the media use of the website users in order to optimize and further develop the content such as texts, photos and videos and the navigation in accordance with the requirements of the website users.
Objection to the anonymisation of your IP address for the purpose of statistical evaluation
At this point you can object to the anonymization of your IP address for the purpose of statistical evaluation. Deactivate this checkbox if you do not agree to your IP address being made anonymous for the purpose of statistical analysis.