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Production launch for an icon: The first VW Beetle rolled off the line at the Wolfsburg plant 70 years ago
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The history of the Volkswagen brand began with the “Käfer”; development work on this Nazi prestige project began in 1934. On May 28, 1937, the “Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH“ (Company for the Preparation of the German Volkswagen Ltd.) was formally established. The name was changed to “Volkswagenwerk GmbH” in 1938, and the company built its main plant in what has become Wolfsburg. However, the outbreak of war and integration in the arms industry prevented mass production of the Volkswagen (“people’s car”) – instead, military vehicles and other armaments were produced using forced labor.

Press releases

Stories

10/16/19

For jobs and prosperity

A special relationship exists between the former Volkswagen Group CEO Carl H. Hahn and Saxony and the other East German states. Hahn was head of Volkswagen when the Wall fell in 1989. A retrospective
10/07/19

Volkswagen and its British roots ...

70 years ago, the British handed over the Volkswagen plant in Wolfsburg to the Federal Republic of Germany. The date marked the dawn of Volkswagen’s ascent in post-war Germany and beyond.
08/30/19

From the Beetle to the Golf

In the late 1960s, the world was in flux: traditional values were coming under question. And what about Volkswagen? There it was about more than just finding a successor for the Beetle. Engineers and designers had countless ideas for additional models both small and large. We are here to look back at those eventful times.
08/12/19

Buggy-cult, worldwide!

Summer, sun, emotions. The Buggy was the cult car of the 1960s and 70s. On the occasion of the reintroduction of the legend, as a fully electric ID. BUGGY, fans from all over the world show us their beloved classic cars.
08/09/19

The “Light bus” is back!

Woodstock – the myth. The Volkswagen 1 – another myth. The two came into contact 50 years ago and shaped an era. For the anniversary of the festival, the painted Light bus is now back on the American highways and byways.
08/07/19

Debut at the castle

A summer festival of all things automotive in a unique atmosphere, with 120 years of living vehicle and motorsport history: From air-cooled to electric – Volkswagen at the 14th Classic Days event at Schloss Dyck, a castle about 20 kilometers southwest of Düsseldorf.
07/31/19

The California Looker

In the 60s, Ron Fleming was one of the pioneers of the “California Look”, still the most popular style within the Volkswagen tuning scene to this day. An interview about the initial explosion of the international Beetle cult.
06/24/19

Freedom Festival: Bullis on Fehmarn

Sun, adventure and a Bulli lifestyle: The Midsummer Bulli Festival attracts thousands of fans to the Isle of Fehmarn. Together they celebrated the summer solstice, their buses and stories.
06/17/19

New York says: "bye bye!"

In 2019, the Beetle celebrates its farewell with a final edition. On the occasion, Volkswagen invited guests to a farewell event in New York and explained how the car turned design icon.