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Production launch for an icon: The first VW Beetle rolled off the line at the Wolfsburg plant 70 years ago
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The history of the Volkswagen brand began with the “Käfer”; development work on this Nazi prestige project began in 1934. On May 28, 1937, the “Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH“ (Company for the Preparation of the German Volkswagen Ltd.) was formally established. The name was changed to “Volkswagenwerk GmbH” in 1938, and the company built its main plant in what has become Wolfsburg. However, the outbreak of war and integration in the arms industry prevented mass production of the Volkswagen (“people’s car”) – instead, military vehicles and other armaments were produced using forced labor.

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Stories

02/12/21

From mono-radio to online connectivity – the Golf radio generations

The Golf is a reflection of his time. No other high-volume model in the world has been offered under the same name for more than 40 years. Generation-by-generation the infotainment reflects the status quo of progress. The spectrum ranges from simple mono-radio (1974) to the current multimedia system with permanent online connection. If you look at this infotainment development, you open one time capsule after another, travelling from the past into the present.
01/27/21

Take a stance. Speak out. Against hate and discrimination

On the occasion of this year’s International Holocaust Remembrance Day, Volkswagen Heritage spoke to two representatives of the Jewish community in Europe. Marian Turski (born in 1926) is a survivor of Auschwitz Concentration Camp and Chairman of the Jewish Historical Institute in Warsaw. Dalia Grinfeld is a representative of contemporary Jewish life in Germany. She lives in Berlin and is the Assistant Director European Affairs of the Anti-Defamation League (ADL). The interview was conducted by Dieter Landenberger.
10/04/20

When Volkswagen exchanged cars for sausages

Volkswagen Classic houses many treasures – including electric cars from 40 years ago and the GDR Golf, which was delivered to eastern Germany since 1978. In an interview, expert Sascha Neumann explains how history strengthens trust in the brand.
10/03/20

Jobs Created, Prosperity Earned

A special relationship exists between the former Volkswagen Group CEO Carl H. Hahn and Saxony. He was the head of Volkswagen when the Wall fell in 1989 – and pushed for the construction of new plants in the East. A retrospective:
10/02/20

30 Facts about Volkswagen in East Germany

Thirty years ago, people in the GDR brought down the wall separating East and West Germany in a peaceful revolution. The anniversary is an occasion to look back at the automotive industry in the eastern Federal states.
10/02/20

“The great gift for the last decade of this century”

The Day of German Unity was also a special day in the communications at Volkswagen. The employee newspaper “Autogramm” reported among other things on “a new VW plant in Mosel/Zwickau”. A historic journey.
10/01/20

From the Trabi to the ID.3

Bernd Perfölz knows them all. And does so intimately: the Trabant, the Polo, the Golf, the Golf Variant, the Passat – and now the ID.3. The reason is that the technical expert at the Volkswagen plant Zwickau started his apprenticeship as a communications technician at VEB Sachsenring Zwickau in 1972 when he was 17. A journey through time.
09/30/20

30th anniversary of the German reunification: Automaking East – a portrait of five car dealerships

Thirty years after the German reunification came down, Volkswagen is positioned very well in the states of eastern Germany. The reason for this is dealers who have strengthened the Group’s brands for decades. Five examples:
01/27/20

75th Anniversary: Volkswagen Remembers the Liberation of Auschwitz

Volkswagen Group commemorates the 75th anniversary of the liberation of the Auschwitz-Birkenau concentration camp with a wreath-laying ceremony and exhibition in memory of the victims of the Holocaust.