Sports
Sport unites performance, excitement, emotions, passion and inspiration – dimensions that are easy to understand regardless of language and culture. As a brand that prides itself on being a global player, Volkswagen therefore exhibits a great commitment to sport – and to soccer in particular. One outstanding example is its involvement in the German Football Association (DFB) and the Union of European Football Associations (UEFA). VfL Wolfsburg, a fully-owned subsidiary of the Volkswagen Group, functions as a flagship among the club partnerships. Volkswagen’s dedication to sport does, however, extend far beyond top-class and professional sport with its huge audience, and pursues an inclusive approach that explicitly encompasses amateur and popular sports as well.
Press releases
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#NotWomensFootball: Volkswagen launches provocative campaign to increase gender equality as UEFA Women’s EURO 2022 kick off
Volkswagen, official Mobility Partner of the UEFA Women’s EURO 2022 and the German Football Association (DFB), is pointing out the inequalities that exist within football as the tournament kicks off. The focus is on the provocative hashtag #NotWomensFootball, with the aim of triggering a discussion around the topic of equal opportunities. The hashtag will be on display for the first time across the LED displays at the opening match between England and Austria. -
Everything you need to know about the Women’s DFB-Pokal Final 2022
On May 28, 2022, the final of the Women's DFB-Pokal will take place in Cologne for the 13th time in a row. You can find the Volkswagen data folder for the game. -
Everything you need to know about the DFB Cup Final: Volkswagen with the assist for the media
The men’s German DFB Cup Final will be held this Saturday, 21 May, with SC Freiburg and RB Leipzig going head-to-head. Kick-off is at 8 p.m. CEST at the Olympiastadion in Berlin. As official partner of the German Football Association (DFB), Volkswagen will, as in previous years, be providing sports journalists with an extensive data file packed full of facts and insights. This is now available to download at www.volkswagen-newsroom.de/en.
