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Volkswagen Sports Communications


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“There is still a lot of catching up to do on equal rights”

Champions League title, Olympic gold medalist, World Goalkeeper of the Year. Almuth Schult has successfully been defending the goalposts of VfL Wolfsburg and the German national team for years. Since April of this year she has also been looking after her twin babies. An interview about child, career – and life at the top level.

“Disappointment has quickly given way to a more optimistic mood”

In an interview, Jürgen Stackmann, member of the Brand Board of Management at Volkswagen Passenger Cars in charge of Sales, Marketing and After Sales, explains why he can now see the positive side of the postponement of the European Football Championship.

“Football means all of us”

For the past year now, the Volkswagen brand has been supporting football in all its diversity as a partner of both the German Football Association (DFB) and the German national team. A look back.

Making EURO 2020 mobile

In tandem to the European Championship draw, we present the venues and show how Volkswagen, as the tournament’s mobility partner, aims to provide fans with unforgettable moments.

Soccer on the virtual field

German soccer club VfL Wolfsburg has been involved in electronic sports with the help of Volkswagen since 2015. One of the best players: the professional FIFA e-athlete and reigning coach of Germany's national team: Benedikt Saltzer.

Fairplay and a bus

The c-youth soccer team of VfB Peine was involved in an accident on the way back from an away match. Eight people were injured, and the team bus completely destroyed. Volkswagen Group supports the club with a new team bus. Meanwhile all players are healthy again and we visited the team in Peine, about 45 kilometers east of Hanover.

Team spirit powers success

On Saturday, August 31, the German women’s national soccer team will begin their qualifying campaign for the European 2021 Championship, in Kassel. The city is located in the state of Hesse, about halfway between Frankfurt and Hanover. We spoke to an employee at Volkswagen Kassel plant about soccer, Volkswagen and diversity.

“Those that give up, have already lost!”

Volkswagen supported the European Deaf Athletics Championships with a fleet of vehicles – to the delight of the athletes.

“We have to stay on the ball permanently”

When it comes to cultural change, Volkswagen Group also focuses on diversity – and starts with managers. A special program within the Volkswagen Group is designed to sensitize employees to the topic and ensure that they live diversity within the company. Elke Heitmüller, Head of Diversity Management at the Volkswagen Group, explains what is important here.