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Volkswagen Sports Communications

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07/09/21

Colourful like life: Volkswagen in football

With the final between Italy and England at Wembley Stadium, UEFA EURO 2020TM draws to a close. For Volkswagen, the final is simply a stopover; the commitment to diversity lives on.
02/25/21

“The Perfect Combination.”

As project leader on the development of the “We Score” app for the new Golf, Julius Merkel was right in his element: after all, cars and football are his great passions. The 24-year-old also possesses important characteristics, thanks to his hobby, in which he is regularly made the scapegoat.
12/07/20

VfL Wolfsburg leads the way in climate protection

E-cars, natural gas, emission certificates: As part of the "Race to Zero" initiative of the United Nations, the Bundesliga club wants to be the first professional soccer club in the world to be CO₂-neutral by 2025.
11/06/20

“There is still a lot of catching up to do on equal rights”

Champions League title, Olympic gold medalist, World Goalkeeper of the Year. Almuth Schult has successfully been defending the goalposts of VfL Wolfsburg and the German national team for years. Since April of this year she has also been looking after her twin babies. An interview about child, career – and life at the top level.
06/16/20

“Disappointment has quickly given way to a more optimistic mood”

In an interview, Jürgen Stackmann, member of the Brand Board of Management at Volkswagen Passenger Cars in charge of Sales, Marketing and After Sales, explains why he can now see the positive side of the postponement of the European Football Championship.
12/23/19

“Football means all of us”

For the past year now, the Volkswagen brand has been supporting football in all its diversity as a partner of both the German Football Association (DFB) and the German national team. A look back.
11/29/19

Making EURO 2020 mobile

In tandem to the European Championship draw, we present the venues and show how Volkswagen, as the tournament’s mobility partner, aims to provide fans with unforgettable moments.
10/17/19

Soccer on the virtual field

German soccer club VfL Wolfsburg has been involved in electronic sports with the help of Volkswagen since 2015. One of the best players: the professional FIFA e-athlete and reigning coach of Germany's national team: Benedikt Saltzer.
09/24/19

Fairplay and a bus

The c-youth soccer team of VfB Peine was involved in an accident on the way back from an away match. Eight people were injured, and the team bus completely destroyed. Volkswagen Group supports the club with a new team bus. Meanwhile all players are healthy again and we visited the team in Peine, about 45 kilometers east of Hanover.