Sports
Sport unites performance, excitement, emotions, passion and inspiration – dimensions that are easy to understand regardless of language and culture. As a brand that prides itself on being a global player, Volkswagen therefore exhibits a great commitment to sport – and to soccer in particular. One outstanding example is its involvement in the German Football Association (DFB) and the Union of European Football Associations (UEFA). VfL Wolfsburg, a fully-owned subsidiary of the Volkswagen Group, functions as a flagship among the club partnerships. Volkswagen’s dedication to sport does, however, extend far beyond top-class and professional sport with its huge audience, and pursues an inclusive approach that explicitly encompasses amateur and popular sports as well.
Press releases
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#NotWomensFootball: Volkswagen launches provocative campaign to increase gender equality as UEFA Women’s EURO 2022 kick off
Volkswagen, official Mobility Partner of the UEFA Women’s EURO 2022 and the German Football Association (DFB), is pointing out the inequalities that exist within football as the tournament kicks off. The focus is on the provocative hashtag #NotWomensFootball, with the aim of triggering a discussion around the topic of equal opportunities. The hashtag will be on display for the first time across the LED displays at the opening match between England and Austria. -
Everything you need to know about the Women’s DFB-Pokal Final 2022
On May 28, 2022, the final of the Women's DFB-Pokal will take place in Cologne for the 13th time in a row. You can find the Volkswagen data folder for the game. -
Everything you need to know about the DFB Cup Final: Volkswagen with the assist for the media
The men’s German DFB Cup Final will be held this Saturday, 21 May, with SC Freiburg and RB Leipzig going head-to-head. Kick-off is at 8 p.m. CEST at the Olympiastadion in Berlin. As official partner of the German Football Association (DFB), Volkswagen will, as in previous years, be providing sports journalists with an extensive data file packed full of facts and insights. This is now available to download at www.volkswagen-newsroom.de/en. -
New app for the current Golf: Football fans can always stay on the ball with “We Score”
Wouldn’t it be great to never again miss a goal scored by your beloved football team – even when you’re driving? This dream scenario for many football fans is now a reality in all new Golf from the 2020 model year onwards: The free “We Score” app delivers live football updates into the vehicle’s cockpit! Users can pre-set three clubs and one national team, and follow their favourites in all competitions. Along with live scores – which football fans will recognise from smartphone apps – standings and football news are also displayed in the app. All this information can also be read out using the “text-to-speech” function. -
Volkswagen provides journalists with facts, figures and data concerning the 77th German Cup Final
On Saturday, the German DFB Cup Final match between FC Bayern Munich and Bayer 04 Leverkusen will take place at the Berlin Olympic Stadium. As an official partner of this traditional tournament, as well as the German Football Association (DFB), Volkswagen will provide sports journalists with a comprehensive data kit as in previous years. This is now available for download at www.volkswagen-newsroom.de/en in both German and English. -
Volkswagen mobilizes fans at the UEFA EURO 2020™: Shirt is also ticket for e-scooters, bicycles and more
The countdown has started: The opening game of UEFA EURO 2020 will begin 100 days from tomorrow in Rome. For the first time, the European football championship will be held in twelve different countries. As the official mobility partner of the tournament (June 12 to July 12), Volkswagen is giving fans Mobility Shirts in the locations where games are played. With their striking design, the shirts not only look cool, they also mobilize the wearer. -
Mobility Makers and Shuttle Fleets: What Volkswagen is planning for the 2020 European Football Championships
The eyes of the football world are set on Bucharest this Saturday: In the Romanian capital, the six preliminary groups of the 2020 European Football Championship will be drawn. As the official mobility partner, Volkswagen is eagerly awaiting this tournament, which is being staged for the first time across the entire continent. -
Volkswagen scores at UEFA EURO 2020™ as UEFA’s new mobility partner
Volkswagen becomes a new partner of UEFA, the Union of European Football Associations, starting in 2018, and is thus continuing its long-standing football tradition. Under a four-year contract as “Official Mobility Partner of UEFA National Team Football”, the company will also be supporting the UEFA2020 European Football Championship, which is taking place in 13 countries for the first time to mark the 60th anniversary of the competition. This engagement in the world’s most popular sport will mainly serve as a communication platform for the market launch of the I. D., which will be the face of Volkswagen’s new e-mobility family from 2020 onward.
Stories
“#NotWomensFootball” is an important symbol for equality”
Three matches. Three wins. 9:0 goal difference. The German national team is riding a wave of success at the UEFA Women’s EURO 2022 in England. The road to the final in London is a long one, but the team has been a close unit under coach Martina Voss-Tecklenburg and silenced many critics. As the German ladies defeated Finland 3:0 in their final match of the group stage, Volkswagen hosted a panel discussion on the topic of “Equality and diversity in and through sport”. Among those attending were former professional footballers Nadine Keßler and Bastian Schweinsteiger. Insights into the latest developments in football for women, and desires for the future.
A meeting of four wolves: ballers, Beetles and 90 minutes
Two duos from Wolfsburg: talented footballers, classic Beetles, and 90 minutes together. VfL Wolfsburg players Lukas and Felix Nmecha enjoy a match-length meeting with two special Beetle 1303 Cabriolets.
Colourful like life: Volkswagen in football
With the final between Italy and England at Wembley Stadium, UEFA EURO 2020TM draws to a close. For Volkswagen, the final is simply a stopover; the commitment to diversity lives on.
“The Perfect Combination.”
As project leader on the development of the “We Score” app for the new Golf, Julius Merkel was right in his element: after all, cars and football are his great passions. The 24-year-old also possesses important characteristics, thanks to his hobby, in which he is regularly made the scapegoat.
VfL Wolfsburg leads the way in climate protection
E-cars, natural gas, emission certificates: As part of the "Race to Zero" initiative of the United Nations, the Bundesliga club wants to be the first professional soccer club in the world to be CO₂-neutral by 2025.
“There is still a lot of catching up to do on equal rights”
Champions League title, Olympic gold medalist, World Goalkeeper of the Year. Almuth Schult has successfully been defending the goalposts of VfL Wolfsburg and the German national team for years. Since April of this year she has also been looking after her twin babies. An interview about child, career – and life at the top level.
“Disappointment has quickly given way to a more optimistic mood”
In an interview, Jürgen Stackmann, member of the Brand Board of Management at Volkswagen Passenger Cars in charge of Sales, Marketing and After Sales, explains why he can now see the positive side of the postponement of the European Football Championship.
“Football means all of us”
For the past year now, the Volkswagen brand has been supporting football in all its diversity as a partner of both the German Football Association (DFB) and the German national team. A look back.
Making EURO 2020 mobile
In tandem to the European Championship draw, we present the venues and show how Volkswagen, as the tournament’s mobility partner, aims to provide fans with unforgettable moments.
