Sports
Sport unites performance, excitement, emotions, passion and inspiration – dimensions that are easy to understand regardless of language and culture. As a brand that prides itself on being a global player, Volkswagen therefore exhibits a great commitment to sport – and to soccer in particular. One outstanding example is its involvement in the German Football Association (DFB) and the Union of European Football Associations (UEFA). VfL Wolfsburg, a fully-owned subsidiary of the Volkswagen Group, functions as a flagship among the club partnerships. Volkswagen’s dedication to sport does, however, extend far beyond top-class and professional sport with its huge audience, and pursues an inclusive approach that explicitly encompasses amateur and popular sports as well.
Press releases
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Volkswagen scores at UEFA EURO 2020™ as UEFA’s new mobility partner
Volkswagen becomes a new partner of UEFA, the Union of European Football Associations, starting in 2018, and is thus continuing its long-standing football tradition. Under a four-year contract as “Official Mobility Partner of UEFA National Team Football”, the company will also be supporting the UEFA2020 European Football Championship, which is taking place in 13 countries for the first time to mark the 60th anniversary of the competition. This engagement in the world’s most popular sport will mainly serve as a communication platform for the market launch of the I. D., which will be the face of Volkswagen’s new e-mobility family from 2020 onward.
Stories
Team spirit powers success
On Saturday, August 31, the German women’s national soccer team will begin their qualifying campaign for the European 2021 Championship, in Kassel. The city is located in the state of Hesse, about halfway between Frankfurt and Hanover. We spoke to an employee at Volkswagen Kassel plant about soccer, Volkswagen and diversity.
“Those that give up, have already lost!”
Volkswagen supported the European Deaf Athletics Championships with a fleet of vehicles – to the delight of the athletes.
“We have to stay on the ball permanently”
When it comes to cultural change, Volkswagen Group also focuses on diversity – and starts with managers. A special program within the Volkswagen Group is designed to sensitize employees to the topic and ensure that they live diversity within the company. Elke Heitmüller, Head of Diversity Management at the Volkswagen Group, explains what is important here.
Attack with a ponytail
As the World Cup in France kicks-off, women's football is now more prominent than ever. Top players like Alexandra Popp confidently demand the recognition they deserve for their sport.
Joachim Löw, Herbert Diess, and the ID.3
The Volkswagen CEO and the German national soccer coach drive together through Berlin in the all new ID.3
Sponsoring is Always a Marathon – Never a Sprint
Volkswagen is now sponsoring the German national soccer teams. We spoke about sponsoring with Dr. Stefan Walzel, an expert in the field.
Soccer for everybody
As of this year, Volkswagen is the partner of the DFB and the German national soccer team. We explain why the people’s sport and Volkswagen are an ideal match – and how soccer will help to promote broad acceptance of e-mobility.
