Sports
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Sport unites performance, excitement, emotions, passion and inspiration – dimensions that are easy to understand regardless of language and culture. As a brand that prides itself on being a global player, Volkswagen therefore exhibits a great commitment to sport – and to soccer in particular. One outstanding example is its involvement in the German Football Association (DFB) and the Union of European Football Associations (UEFA). VfL Wolfsburg, a fully-owned subsidiary of the Volkswagen Group, functions as a flagship among the club partnerships. Volkswagen’s dedication to sport does, however, extend far beyond top-class and professional sport with its huge audience, and pursues an inclusive approach that explicitly encompasses amateur and popular sports as well.
Press releases
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Volkswagen provides journalists with facts, figures and data concerning the 77th German Cup Final
On Saturday, the German DFB Cup Final match between FC Bayern Munich and Bayer 04 Leverkusen will take place at the Berlin Olympic Stadium. As an official partner of this traditional tournament, as well as the German Football Association (DFB), Volkswagen will provide sports journalists with a comprehensive data kit as in previous years. This is now available for download at www.volkswagen-newsroom.de/en in both German and English. -
Volkswagen mobilizes fans at the UEFA EURO 2020™: Shirt is also ticket for e-scooters, bicycles and more
The countdown has started: The opening game of UEFA EURO 2020 will begin 100 days from tomorrow in Rome. For the first time, the European football championship will be held in twelve different countries. As the official mobility partner of the tournament (June 12 to July 12), Volkswagen is giving fans Mobility Shirts in the locations where games are played. With their striking design, the shirts not only look cool, they also mobilize the wearer. -
Mobility Makers and Shuttle Fleets: What Volkswagen is planning for the 2020 European Football Championships
The eyes of the football world are set on Bucharest this Saturday: In the Romanian capital, the six preliminary groups of the 2020 European Football Championship will be drawn. As the official mobility partner, Volkswagen is eagerly awaiting this tournament, which is being staged for the first time across the entire continent. -
Volkswagen scores at UEFA EURO 2020™ as UEFA’s new mobility partner
Volkswagen becomes a new partner of UEFA, the Union of European Football Associations, starting in 2018, and is thus continuing its long-standing football tradition. Under a four-year contract as “Official Mobility Partner of UEFA National Team Football”, the company will also be supporting the UEFA2020 European Football Championship, which is taking place in 13 countries for the first time to mark the 60th anniversary of the competition. This engagement in the world’s most popular sport will mainly serve as a communication platform for the market launch of the I. D., which will be the face of Volkswagen’s new e-mobility family from 2020 onward.
Stories
“Disappointment has quickly given way to a more optimistic mood”
In an interview, Jürgen Stackmann, member of the Brand Board of Management at Volkswagen Passenger Cars in charge of Sales, Marketing and After Sales, explains why he can now see the positive side of the postponement of the European Football Championship.
“Football means all of us”
For the past year now, the Volkswagen brand has been supporting football in all its diversity as a partner of both the German Football Association (DFB) and the German national team. A look back.
Making EURO 2020 mobile
In tandem to the European Championship draw, we present the venues and show how Volkswagen, as the tournament’s mobility partner, aims to provide fans with unforgettable moments.
Soccer on the virtual field
German soccer club VfL Wolfsburg has been involved in electronic sports with the help of Volkswagen since 2015. One of the best players: the professional FIFA e-athlete and reigning coach of Germany's national team: Benedikt Saltzer.
Fairplay and a bus
The c-youth soccer team of VfB Peine was involved in an accident on the way back from an away match. Eight people were injured, and the team bus completely destroyed. Volkswagen Group supports the club with a new team bus. Meanwhile all players are healthy again and we visited the team in Peine, about 45 kilometers east of Hanover.
Team spirit powers success
On Saturday, August 31, the German women’s national soccer team will begin their qualifying campaign for the European 2021 Championship, in Kassel. The city is located in the state of Hesse, about halfway between Frankfurt and Hanover. We spoke to an employee at Volkswagen Kassel plant about soccer, Volkswagen and diversity.
“Those that give up, have already lost!”
Volkswagen supported the European Deaf Athletics Championships with a fleet of vehicles – to the delight of the athletes.
“We have to stay on the ball permanently”
When it comes to cultural change, Volkswagen Group also focuses on diversity – and starts with managers. A special program within the Volkswagen Group is designed to sensitize employees to the topic and ensure that they live diversity within the company. Elke Heitmüller, Head of Diversity Management at the Volkswagen Group, explains what is important here.
Attack with a ponytail
As the World Cup in France kicks-off, women's football is now more prominent than ever. Top players like Alexandra Popp confidently demand the recognition they deserve for their sport.
