Archive
Press releases
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20 years of the Phaeton: For the first time, Volkswagen shows the successor that was never built
It was a car for connoisseurs, individualists and enthusiasts: Volkswagen launched the Phaeton on the market 20 years ago. From 2002 onwards, the luxury saloon fascinated with its confident, calm and collected character, excellent comfort, high-tech features and impressive manufacturing quality. Volkswagen took its first steps into the luxury car segment with the Phaeton and immediately proved that it was at home in this premium market. The Phaeton acted as a shining star that benefited the whole brand and paved the way for other premium products such as the Touareg and Arteon. Its farewell came in 2016 when the Brand Board of Management decided to discontinue the saloon in favour of a systematic re-alignment with a focus on electric mobility – although the successor with the project name “Phaeton D2” was already waiting in the wings. -
Volkswagen is picking up the pace of its Business Model 2.0 and offering car subscriptions from today
Volkswagen is making rapid progress in digitalising its sales activities and developing new business models. Today sees the launch of the Volkswagen AutoAbo subscription model in Germany. Customers can take out a monthly subscription for the best-selling all-electric ID.3 and ID.4 models – the ID.3 costs from EUR 499. “This will enable us to achieve a key milestone in our Business Model 2.0. As part of our ACCELERATE strategy, we are continuing our rapid and systematic transformation from car manufacturer to mobility services provider,” explains Klaus Zellmer, Board Member for Sales and Marketing at Volkswagen. In addition, Volkswagen will be launching its online leasing and sales offerings in Germany toward the end of 2021. Initially, to sell models from the ID. family, but the platform will later be made available to dealers to offer combustion engine and hybrid vehicles as well. -
Volkswagen steps up global electrification offensive: ID.3 celebrates debut in China
Wolfsburg/Chengdu (China) – Volkswagen is intensifying its e-offensive in China as part of its ACCELERATE strategy. The ID.3, one of the best-selling electric vehicles in many European countries, will also be available on the world’s largest market for e-mobility from the fourth quarter. The compact car celebrates its Chinese premiere today at the Chengdu Motor Show. “Volkswagen’s global electrification offensive is rapidly gaining further momentum. After the ID.4 and the ID.6, we are now launching the ID.3 as the third all-electric model series in China within a mere six months. We are thus underscoring our ambition to occupy a leading position in the market for electric vehicles in China as well as Europe,” Volkswagen CEO Ralf Brandstätter said.
Basic Infos
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The new ID.3
International Media Drive -
Tiguan: Global bestseller breaks the six million mark and has been the best-selling Volkswagen in 2019
A global bestseller sets another new record: in spring 2020, the Volkswagen Tiguan broke the production barrier of six million units. A total of 910,926 units of the SUV were manufactured in 2019 alone. This makes the Tiguan the best-selling car in the Volkswagen brand and Group. The versatile vehicle is available to buy in 80% of all countries on earth. It is the most successful SUV on the market in Europe. The Tiguan is one of the three most popular sport utility vehicles in the world. Volkswagen produces the top-selling model in four time zones across three continents. -
The T-Roc Cabriolet
International Media Drive
