Archive
Press releases
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50 years of the Volkswagen Polo: small on the outside, big on the inside and successful worldwide
“Small on the outside. Big on the inside.” This was the slogan used by Volkswagen 50 years ago to advertise its latest product at the time, the Polo. When the small car came on the market in early May 1975, nobody expected that the extremely compact two-door vehicle would become a bestseller – nationally and internationally, over five decades, in six generations, with several prestigious awards, with more than 20 million units sold and as a pioneer in the compact car segment. -
Volkswagen at the Bremen Classic Motorshow: Celebrating 50 Years of the Polo
A versatile small car for everyone: the Polo has been delighting people for 50 years. With more than 20 million units sold worldwide, it is a true success model. To kick off the 2025 anniversary year, Volkswagen is presenting a duo from the first generation at the Bremen Classic Motorshow: a Polo L from 1975 and a hill climb Polo from 1977.
Basic Infos
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Plenty of room for good ideas – a look back at 20 years of the Volkswagen Touran
The first generation of the Touran enters the market in 2003. The compact van, designed from scratch, quickly becomes a shooting star in a booming vehicle segment. Even then, the VW Touran shows itself to be a multivariable family, leisure and business car with high quality and good all-round characteristics typical of the brand. "More than a family car" is the fitting slogan for the market launch on 14 March 2003. -
The Volkswagen R models
“Volkswagen R Media Days” -
20 years of the Volkswagen Touareg – Exclusive special-edition model for the anniversary
Touareg “EDITION 20” Volkswagen is celebrating the 20th birthday of the Touareg with an exclusive special-edition model