Archive
Press releases
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20 years of the Phaeton: For the first time, Volkswagen shows the successor that was never built
It was a car for connoisseurs, individualists and enthusiasts: Volkswagen launched the Phaeton on the market 20 years ago. From 2002 onwards, the luxury saloon fascinated with its confident, calm and collected character, excellent comfort, high-tech features and impressive manufacturing quality. Volkswagen took its first steps into the luxury car segment with the Phaeton and immediately proved that it was at home in this premium market. The Phaeton acted as a shining star that benefited the whole brand and paved the way for other premium products such as the Touareg and Arteon. Its farewell came in 2016 when the Brand Board of Management decided to discontinue the saloon in favour of a systematic re-alignment with a focus on electric mobility – although the successor with the project name “Phaeton D2” was already waiting in the wings. -
Happy Birthday, Touareg! – Exclusive special-edition model for the 20th anniversary
Volkswagen is celebrating 20 years of the Touareg with the Touareg “EDITION 20”. This special-edition model will join the premium SUV model family from mid-June 2022 and features a particularly extensive range of exclusive equipment – including an extremely expressive exterior design and an elegant leather package in the interior. Since its market launch in 2002, the luxury SUV has become an out-and-out success. More than one million units of this innovative technology carrier have been sold worldwide up to the present day. The special-edition model is available to order now, with prices starting from 77,530 euros (for V6 TDI with 170 kW/231 PS). -
Volkswagen is picking up the pace of its Business Model 2.0 and offering car subscriptions from today
Volkswagen is making rapid progress in digitalising its sales activities and developing new business models. Today sees the launch of the Volkswagen AutoAbo subscription model in Germany. Customers can take out a monthly subscription for the best-selling all-electric ID.3 and ID.4 models – the ID.3 costs from EUR 499. “This will enable us to achieve a key milestone in our Business Model 2.0. As part of our ACCELERATE strategy, we are continuing our rapid and systematic transformation from car manufacturer to mobility services provider,” explains Klaus Zellmer, Board Member for Sales and Marketing at Volkswagen. In addition, Volkswagen will be launching its online leasing and sales offerings in Germany toward the end of 2021. Initially, to sell models from the ID. family, but the platform will later be made available to dealers to offer combustion engine and hybrid vehicles as well.
Basic Infos
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Plenty of room for good ideas – a look back at 20 years of the Volkswagen Touran
The first generation of the Touran enters the market in 2003. The compact van, designed from scratch, quickly becomes a shooting star in a booming vehicle segment. Even then, the VW Touran shows itself to be a multivariable family, leisure and business car with high quality and good all-round characteristics typical of the brand. "More than a family car" is the fitting slogan for the market launch on 14 March 2003. -
The Volkswagen R models
“Volkswagen R Media Days” -
20 years of the Volkswagen Touareg – Exclusive special-edition model for the anniversary
Touareg “EDITION 20” Volkswagen is celebrating the 20th birthday of the Touareg with an exclusive special-edition model
