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“Small on the outside. Big on the inside.” This was the slogan used by Volkswagen 50 years ago to advertise its latest product at the time, the Polo. When the small car came on the market in early May 1975, nobody expected that the extremely compact two-door vehicle would become a bestseller – nationally and internationally, over five decades, in six generations, with several prestigious awards, with more than 20 million units sold and as a pioneer in the compact car segment.

Polo 1975
Archive
Production of the Polo 1 in Wolfsburg in the 1970s
Volkswagen Polo - 6 Generations

Media contacts

Christian Tinney
Spokesperson Sprecher Polo | T-Cross | Taigo | Tiguan | Conventional drive systems | Alternative drive systems | Transmission
Tel. +49 (0) 151 29263119
Enrico Beltz
Head of Content & Classic Communication
Tel. +49 (0) 1520 1660658