With the Concept One study designed by the Californian studio Simi Valley and presented at the North American International Auto Show in Detroit in January 1994, Volkswagen gave a first glimpse of a new age Beetle. Hartmut Warkuß, at that time Chief Designer of the Volkswagen Group, said: “This was probably a unique opportunity to reinterpret a form that had survived for more than half a century.” The Concept One gave rise to a new Beatlemania. In 1998, the New Beetle was finally launched. Many fans were pleased to note that it had a flower vase, round headlights and a round instrument cluster. The silhouette could be sketched with three semicircles: front wing, rear wing and roof line.