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Story “The distinctive JETTA design should enter the mind”
05/25/20

“The distinctive JETTA design should enter the mind”

Less than a year after entering the market, the new JETTA brand is on the road to success in China. Since September, JETTA has already delivered about 81,000 vehicles to customers and has achieved one of the best start-up phases for new automobile brands in China. In an interview, Volkswagen Group Head of Design Klaus Bischoff talks about brand values, the preferences of Chinese customers and the secret of an unmistakable identity.
Story "China’s shift to online sales"
05/12/20

China’s shift to online sales

When Michael Mayer steps outside his front door, the street market is not far away. Within a matter of minutes, he reaches the Sanyuanli fruit and vegetable market, located in the heart of Beijing. He has not taken his wallet with him for three years. “Across the entire market, people pay only by smartphone. That’s still in its infancy in Europe – here it works across the board,” says Mayer, Head of Sales and Marketing for the Volkswagen brand in China – this is the country where the corona pandemic first spread.