IAA MOBILITY 2025 -
The Volkswagen News

Volkswagen, the largest supplier of electric cars in Germany and Europe in 2025, will be presenting an electric compact SUV at IAA MOBILITY in Munich (8-14 September): the ID. CROSS Concept. It is just as suitable for the city as it is for long journeys. Thomas Schäfer, CEO of the Volkswagen brand, Head of the Brand Group Core and member of the Group Board of Management: "From the very beginning, my goal was to shape the best version of the Volkswagen brand of all time. The near-production concept car of the future ID. CROSS demonstrates that we are now truly delivering – with a new design, many technologies only seen in higher classes previously, improved operability and quality – and, at last, again the 'right' name. With this new Volkswagen generation, we are now delivering on our promises".

Volkswagen is also setting the course for the future when it comes to model names: with a new naming strategy that also transfers the familiar designations of combustion-engine models to its all-electric ID. family. The first model to be launched will be the ID. Polo from 2026. The concept car is known as the ID. 2all. Thomas Schäfer, CEO of the Volkswagen brand, Head of the Brand Group Core and member of the Group Board of Management: “Our model names are firmly anchored in people’s minds. They stand for a strong brand and embody characteristics such as quality, timeless design and technologies for all. That’s why we’re moving our well-known names into the future. The ID. Polo is just the beginning.” Volkswagen will transfer more established names to the electric portfolio with each new model generation. At the same time, all vehicles with conventional drives will continue to run under their previous names. With this strategy, Volkswagen is bringing together the electric and combustion engine worlds, helping customers navigate the brand’s product range more easily in the future.

The time has come: Volkswagen presents the new T-Roc! Developed completely from scratch, the second generation of the best seller boasts an expressive design and innovative drive systems. The high-quality interior features a newly designed cockpit, an infotainment screen measuring up to 33 centimetres (13 inch) and background lighting that creates a lounge-like atmosphere. In addition, the T-Roc offers more space in the interior and luggage compartment. New assist systems and technologies from higher vehicle classes complete the model. Examples include Travel Assist and the driving experience control. Pre-sales of the new T-Roc start in Germany on 28 August, with the market launch scheduled for November. Prices start at 30,845 euros for the 1.5 eTSI with 85 kW/115 PS.

At this year’s IAA MOBILITY, the Volkswagen brand is underlining its claim to offer mobility for everyone: VW is presenting four new models at the freely accessible event area in Munich city center. The open stand concept represents the brand’s approachability, invites visitors to explore and inspires the exchange of ideas. The Open Space will be open from Tuesday, September 9, through Sunday, September 14. Admission is free.

Just a year after the world premiere of the show car, Volkswagen is launching a limited special edition of the ID.3 GTX FIRE+ICE, with an extremely dynamic powertrain, exclusive paintwork and a wealth of design highlights. The model was developed in collaboration with the performance sportswear brand BOGNER FIRE+ICE, part of the Munich-based luxury sports fashion company BOGNER, just like the legendary Golf II Fire and Ice, which became a surprise success in the 90s and now enjoys cult status among fans. In tribute to the original model’s debut year, only 1990 units of the ID.3 GTX FIRE+ICE will be available to order. Prices in Germany start from €56,020.

T-Roc improved in all areas. Volkswagen is presenting the world premiere of the brand-new generation of one of its most successful models: the new T-Roc. Last year alone, around 292,000 new car buyers opted for this all-rounder, making it the world’s most successful Volkswagen SUV after the Tiguan. The first generation of the best-seller was launched in 2017 before undergoing enhancements for model year 2022. For the successor now set to be premiered, Volkswagen has made improvements in every area. With new hybrid drive systems across the range, a brand-new and incredibly high-quality interior including next-generation Infotainment, cockpit and operating systems, more space in the interior and luggage compartment, and cutting-edge assistance systems, the T-Roc is a major step forwards in terms of development. And the new, clean and charismatic design complements this evolution perfectly. While the silhouette and roof area unmistakably reflect T-Roc DNA, the design team has reinterpreted the front and rear sections right down to the very last angle. The compact SUV – also known as a Crossover Utility Vehicle (CUV) due to its coupé-like rear end and passenger-car-style handling – radiates a charismatic independence with its expressive front end, while simultaneously showcasing the design versatility of Volkswagen’s new brand face. Pre-sales of the new T-Roc will start at the end of August in the first European countries; the market launch is scheduled for November.