The first generation of the four-wheel-drive Touareg was launched in 2002. This model combined the characteristics of an off-road model with the comfort features of a luxury sedan, creating a new vehicle concept. About 500,000 units of the first generation were sold throughout the world. In March 2010, Volkswagen presented the newly developed second generation to the media. While the first generation of the SUV was designed to embody the optimum synthesis of comfort and off-road characteristics, the design parameters for the second generation had shifted more in the direction of very high comfort. About half a million units of the second-generation Touareg were sold and the third generation has been on the market since 2018.