When the Polo was launched in 1975, many people didn't take it seriously – no Volkswagen had ever been so small and dainty. Well, the Polo proved them all wrong: on its 50th birthday, the sixth generation can look back on more than 20 million units built. It is one of the most successful cars in its class – and for its many fans, one of the greatest.
Polo
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Small but mighty
Anniversary brochure
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50 years of the Polo: Volkswagen celebrates anniversary with spectacular drift video
Three legends, plenty of action – and a look into the future: the Polo is celebrating its 50th anniversary in sporty aplomb with an impressive drifting video. In it, the Polo R WRC and Polo R Supercar in a Harlekin livery selected by fans, as well as the electric Polo RX1e, show off their drifting abilities. None other than Johan Kristoffersson himself goes full throttle at unusual locations around the Polo plant in South Africa. But even the World Rallycross Champion is outshone at the end by a surprise guest. -
Volkswagen at the Bremen Classic Motorshow: Celebrating 50 Years of the Polo
A versatile small car for everyone: the Polo has been delighting people for 50 years. With more than 20 million units sold worldwide, it is a true success model. To kick off the 2025 anniversary year, Volkswagen is presenting a duo from the first generation at the Bremen Classic Motorshow: a Polo L from 1975 and a hill climb Polo from 1977. -
Small can also be big: Volkswagen celebrates 50 years of the Polo
Since 1975, the Volkswagen Polo has delighted generations of people and has become a pioneer in its class: it has always stood for affordable mobility, timeless design and pioneering technology. With more than 20 million vehicles sold in six generations, the Polo has established itself as one of the most successful models in its class. In 2025, Volkswagen is celebrating the 50th anniversary of the small compact car.
