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Beetle (Käfer)

Production launch for an icon: The first VW Beetle rolled off the line at the Wolfsburg plant 70 years ago

Press releases

  • 12/27/15

    Production launch for an icon: The first VW Beetle rolled off the line at the Wolfsburg plant 70 years ago

    It was shortly after the first post-war Christmas 1945 that the first of the Volkswagen Type 1 – the model which, as the Beetle, would subsequently be sold more than 21 million times – rolled off the production line. By the end of 1945 only 55 vehicles had been produced in total however. The start of mass production was a highly improvised undertaking, and material shortages hampered operations over the subsequent months. Yet the early vehicles were visible symbols of hope; a new beginning for the car plant under British control.
  • 08/03/15

    Sixty years ago: Volkswagen cracks the threshold of the first million

    The first million Volkswagen vehicles were reported ten years after the end of the war. Back then, a respectable record. But Volkswagen was already to celebrate ten million vehicles in 1963. An incomparable success story had started.



The California Looker

In the 60s, Ron Fleming was one of the pioneers of the “California Look”, still the most popular style within the Volkswagen tuning scene to this day. An interview about the initial explosion of the international Beetle cult.

New York says: "bye bye!"

In 2019, the Beetle celebrates its farewell with a final edition. On the occasion, Volkswagen invited guests to a farewell event in New York and explained how the car turned design icon.

First of May with birthday celebrations

It is probably the biggest event of its kind in the world. For European vin-tage car fans, it has been top of the list for first of May for over three dec-ades: the May Bug Meet in Hannover. Volkswagen Classic and Volkswagen Commercial Vehicles Oldtimer attended the 36th staging.

Air-cooled May cult


"Goosebumps" at Tor Sandkamp

Entering the plant at Tor Sandkamp

Volkswagen Classic at the May Beetle Meeting 2017

Bubbling boxer engines, Beetles, Bullis and plenty of rare models: the 34th outing of the traditional May Beetle Meeting on 1 May once again wowed around 15,000 fans of classic Volkswagen models this year. In bright sunshine, approximately 3,500 air-cooled treasures from all over Europe rolled up onto the eastern car park of the exhibition grounds; a further 5,000 water-cooled Volkswagen classics occupied the neighbouring areas. The one-day event in the state capital of Lower Saxony not only heralded the main 2017 season, but also maintained the cult that has grown around the Beetles, Bullis and other classics over the course of the decades.

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