Factory code: 9C
Retro design becomes a major automotive trend in the 1990s. In sunny California, Volkswagen designers J Mays and Freeman Thomas ask themselves what a New Age Beetle might look like. The result of their deliberations is the “Concept 1” study. It is unveiled at the North American International Auto Show in 1994 and causes a huge stir. Approval for the development of the production model is therefore only a formality. Initial considerations even include alternative drive concepts such as a 50 kW 1.4-litre three-cylinder turbo diesel engine combined with an 18-kW electric motor as a hybrid system, as well as a purely electric 37 kW variant with a two-stage automatic transmission.
Series production begins in Puebla (Mexico) on 1 October 1997. The VW New Beetle celebrates its official world premiere on 5 January 1998 at the Detroit Motor Show. The new model is a fun car from Volkswagen that is perfectly suited to everyday use and becomes a cult car in high demand worldwide even during its production run. Despite its completely unique appearance, the New Beetle shares all essential technical components, including the platform, with the new Golf IV saloon. The friendly design is ultra-modern, but many details are reminiscent of the legendary Volkswagen Type 1 (Beetle). Charming accents are provided by the free-standing fenders, round headlights, hinted running boards, and an unmistakable silhouette, which in profile is reminiscent of three interlocking semicircles. The interior also cleverly picks up on the original theme from over 50 years ago, with references ranging from the round instrument cluster to the flower vase.
In terms of price, the VW New Beetle is positioned well above the Golf, with the basic version initially costing 34,950 German marks. However, it also offers a higher level of engine performance and standard extras such as electronic stability control (ESP). Instead of rear-wheel drive and air-cooled boxer engines like the Beetle, there are transversely mounted four-, five-, and six-cylinder engines with water cooling and front-wheel drive.
With a 3.2-litre VR6 engine and 165 kW (224 PS), the New Beetle RSi launched in 2001 is the most powerful production version. The exclusive top model is limited to 250 saloons.
Over its entire production run, the VW New Beetle covers a remarkable performance spectrum from 55 kW (75 PS) to 165 kW (224 PS).