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Press releases

  • Volkswagen brand invests one billion euros for growth in South America
    07/04/23

    Volkswagen brand invests one billion euros for growth in South America

    The Volkswagen brand aims to make significant gains in South America with a major product offensive. By 2027, the company plans to grow by 40 percent in Brazil, the region’s largest market. For example, 15 new electric and flex-fuel vehicle models are being launched by 2025 alone. Hybrid vehicles will also follow in the medium term. Before the end of 2023, the company is bringing its first fully electric models to Brazil – the Volkswagen ID.4. and the ID. Buzz. In total, the South American automotive market is expected to grow 11 percent a year until 2030 – making it one of the fastest growing markets in the world. The company is thereby systematically implementing its strategy to rapidly expand its business in growth markets and to intensify sustainable mobility. Volkswagen is celebrating its 70th anniversary of foundation in Brazil these days.
  • 12/27/18

    The Volkswagen highlights of 2018: Electric mobility and new SUV models set the trends

    Volkswagen has set an important course for the future in 2018: As the first model of the future ID. family, the zero-emission compact ID. has reached the final phase of series development. In addition, with the avant-garde ID. VIZZION saloon and the racing car ID. R Pikes Peak, Volkswagen demonstrated two more fascinating facets of electric mobility. SUVs are booming worldwide: Volkswagen followed this trend in 2018 with nine new Sport Utility Vehicles (SUV) – from the urban T-Cross to the Touareg brand flagship. Various models of different segments like the new Virtus (South America), the attractive up! GTI (Europe) or the Jetta (North America), however, made it clear that Volkswagen serves every region of the world with specific cars. This has resulted in great success: Between January and November, unit sales rose by around 280,000 year-on-year to 5.7 million Volkswagen vehicles.
  • Great comeback in Brazil
    11/16/17

    Volkswagen provides further impetus for South America strategy with compact model Virtus

    The Volkswagen brand is setting a further milestone in its South America strategy. With the world premiere of the entirely newly developed compact sedan Virtus in Sao Paulo, Brazil, Volkswagen is forging ahead with the realignment of the brand in South America. The new model, developed especially for the South American market, offers the latest features based on innovative MQB technology and is among the most spacious cars in its segment.

Stories

Story: Taos & Nivus: Volkswagen takes off in South America
02/18/21

Taos & Nivus: Volkswagen takes off in South America

In South America, Volkswagen is launching the Taos, the first SUV of the brand produced in Argentina. At the same time, the in Latin America developed Nivus will come to Europe within this year. So it’s high time to take a closer look at both vehicles.