Volkswagen has been present in SAM Region for more than 70 years, with 6 plants (4 in Brazil and 2 in Argentina) and more than 700 point of sales around the 26 markets in South America, Central America and Caribbean. In 2024, VW announced investments of R$ 16 billion in Brazil and a new product offensive with 16 launches until 2028 for the regional markets. In 2024, there were 3 launches. The New T-Cross, produced in Brazil, was the first and its exports have already started; the model will be sold to 17 countries in Latin America. The second launch was the pickup New Amarok V6 engine, produced in Argentina, the most powerful in its segment. The third was the New Nivus, the new version of the model 100% developed in Brazil and the first from SAM to be produced and sold in Europe (Taigo). South America region also invests in digitalization and decarbonization projects, such as Way to Zero Center, the research and development center for biofuels as a bridging technology complementary to Volkswagen’s global electrification offensive.
South America region
Volkswagen Nivus
Press releases
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Volkswagen brand invests one billion euros for growth in South America
The Volkswagen brand aims to make significant gains in South America with a major product offensive. By 2027, the company plans to grow by 40 percent in Brazil, the region’s largest market. For example, 15 new electric and flex-fuel vehicle models are being launched by 2025 alone. Hybrid vehicles will also follow in the medium term. Before the end of 2023, the company is bringing its first fully electric models to Brazil – the Volkswagen ID.4. and the ID. Buzz. In total, the South American automotive market is expected to grow 11 percent a year until 2030 – making it one of the fastest growing markets in the world. The company is thereby systematically implementing its strategy to rapidly expand its business in growth markets and to intensify sustainable mobility. Volkswagen is celebrating its 70th anniversary of foundation in Brazil these days. -
Volkswagen provides further impetus for South America strategy with compact model Virtus
The Volkswagen brand is setting a further milestone in its South America strategy. With the world premiere of the entirely newly developed compact sedan Virtus in Sao Paulo, Brazil, Volkswagen is forging ahead with the realignment of the brand in South America. The new model, developed especially for the South American market, offers the latest features based on innovative MQB technology and is among the most spacious cars in its segment.
