Volkswagen has been present in South America for over 60 years. Under the TRANSFORM 2025+ strategy, the brand is to regain its position as the most attractive volume brand in the region. The brand’s biggest model offensive has already started: 20 new models are to be launched in South America by 2020, many of them based on the Modular Transverse Toolkit (MQB) for the first time. They are precisely tailored to customers’ wishes and set a completely new benchmark in terms of quality and technology.
South America region
Press releases
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The Volkswagen highlights of 2018: Electric mobility and new SUV models set the trends
Volkswagen has set an important course for the future in 2018: As the first model of the future ID. family, the zero-emission compact ID. has reached the final phase of series development. In addition, with the avant-garde ID. VIZZION saloon and the racing car ID. R Pikes Peak, Volkswagen demonstrated two more fascinating facets of electric mobility. SUVs are booming worldwide: Volkswagen followed this trend in 2018 with nine new Sport Utility Vehicles (SUV) – from the urban T-Cross to the Touareg brand flagship. Various models of different segments like the new Virtus (South America), the attractive up! GTI (Europe) or the Jetta (North America), however, made it clear that Volkswagen serves every region of the world with specific cars. This has resulted in great success: Between January and November, unit sales rose by around 280,000 year-on-year to 5.7 million Volkswagen vehicles. -
Volkswagen provides further impetus for South America strategy with compact model Virtus
The Volkswagen brand is setting a further milestone in its South America strategy. With the world premiere of the entirely newly developed compact sedan Virtus in Sao Paulo, Brazil, Volkswagen is forging ahead with the realignment of the brand in South America. The new model, developed especially for the South American market, offers the latest features based on innovative MQB technology and is among the most spacious cars in its segment. -
South America strategy: Volkswagen invests €560 million at plant in Argentina
Volkswagen is investing some €560 million over the next five years in the production of a new SUV in Pacheco, Argentina. From 2020, the plant will deliver the new model built in Argentina to the entire South American continent. The new vehicle project will create some 2,500 jobs. Volkswagen is thus bringing further momentum to its South America strategy.
Stories
Great comeback in Brazil
With investments in excess of two billion euros by 2020, Volkswagen do Brasil starts to recover market share.
Secret meeting with the new rally Polo
The Polo GTI R5 – the rally Polo for customer sport – is available now. Future owners were able to experience the hottest Polo up close and personal on a very special taxi ride.
