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07/21/21

Head meets Heart – ID.4 GTX

SUVs are booming. Their drivers love the sense of space and the sporting driving pleasure. But is it still in keeping with the times in light of the impending climate disaster? Frank Bekemeier, Chief Technology Officer for Electric Mobility at Volkswagen, and Jens Obernolte, Head of Energy and Weight Management, explain how the ID.4 GTX reconciles environmental awareness and driving pleasure.
05/26/21

“GTX has the potential to be synonymous with sporty e-mobility”

Jürgen Gietl is Managing Partner at Brand Trust, a consultancy firm that specialises in the positioning of brands. He is an author of books, a lecturer at the Lucerne University of Applied Sciences and Arts, and is regarded as one of the most experienced experts in the field of technology brands in the German-speaking region. In an interview, he discusses GTX, the Volkswagen ID. family’s new performance brand.

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