With our enhanced “ACCELERATE” strategy, we are initiating the next phase of this transformation. The fight against climate change, the increasing pace of innovation in our industry and new competitors present us with major challenges. That is why we are increasing the speed and changing Volkswagen more radically than ever before.
Until 2030, we want to increase the share of all-electric cars in Europe to 70 percent of our sales. In this way, we aim to significantly exceed the planned EU regulation. In the U.S. and China, we want to increase the share of e-cars to 50 percent by 2030. We are accelerating our pace, producing large volumes and covering all segments. In this way, we are positioning the Volkswagen brand as the global market leader for climate-neutral e-mobility.
But anyone who believes that the e-car alone will take us into the future is mistaken. The real gamechanger is digitalization. Electrification, software-defined products, new business models and autonomous driving – these four major forces are driving the future development of vehicles. The Volkswagen brand is driving change by developing software and the digital customer experience into core competencies, tapping into additional revenues through data-based services in the use phase of cars, and making autonomous driving more widespread between now and 2030. Because autonomous driving must not become the privilege of a few.
Just as we have boldly moved forward on the topic of e-mobility, we are also taking a bold approach to the other issues of the future.
The Volkswagen brand is investing around 18 billion euros in e-mobility, hybridization and digitalization by 2026. To manage these investments, we aim to achieve a sustainable operating margin of at least 6 percent by 2023.
Volkswagen will change from the ground up. The brand will stand for climate-friendly e-mobility like no other, for fascinating digital customer experiences, for new business models and for autonomous driving across the board. Over the past few years, we have built a strong starting point. With “ACCELERATE”, we are now giving the digitalization of the brand a further boost.