North American region

Volkswagen is becoming a strong and profitable automobile brand in the North America region. The brand continues its push with new models tailored to the American taste, focusing on electrification and new models in the best-selling SUV segments. The Volkswagen ID.4 has been sold with great success in the United States and Canada since 2021, and local assembly of the model starts in mid-2022 at the Chattanooga, Tennessee plant. Further electrified models are about to enter the American market, including the ID. Buzz, a sedan model, as well as new SUV models in the years to come. Through 2027, Volkswagen will invest more than 2 billion euros in the electrification and digitalization of its products in the North American region. At the same time, the brand, with its conventional model range, focuses on highly desirable and profitable SUVs, including the bestsellers Atlas and Atlas Cross Sport - both manufactured in Chattanooga - as well as Tiguan and Taos, both built in Puebla, Mexico. Golf R and GTI as well as the Arteon help sharpen the brand image. Volkswagen has created more than 4,000 jobs at its Chattanooga facilities. In addition, hundreds of experts are driving research in nationwide technology centers for batteries, software, design and materials research. The brand is headquartered in Herndon, Virginia.