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Regions
Regions
Volkswagen has been active in all major world regions for decades. Vehicle deliveries are highest in Europe and China, and the brand also has a strong presence in North and South America as well as South Africa. Volkswagen is laying the groundwork for further growth in international markets with its TRANSFORM 2025+ strategy. A host of new models tailored to regional needs will be launched up to 2025.
In addition, business in the regions will be realigned. Responsibilities previously steered centrally from Wolfsburg will increasingly be transferred to the regions and managed under their responsibility. They assume comprehensive responsibility for the entire scope of business – right through to decisions on the model range. The China, North America and South America regions were recently joined by the Sub-Sahara region.
Press releases
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China plays key role in Volkswagen Group’s e-mobility strategy
China will play a key role in the Volkswagen group’s global transformation and its accompanying decarbonization program. Thus, this year will see an intensified roll-out of new energy models. Volkswagen Group China aims to produce more than half of the group’s global objective of 22 million BEVs by 2028. To speed up its e-offensive, it will also launch a new joint venture in charging infrastructure. All this will lay the foundation for wide acceptance of e-mobility. Meanwhile, in the area of future technologies, Volkswagen Group China is combining its research power, with Volkswagen brand, Audi and Group R&D working together within the new ONE R&D structure. -
Volkswagen launches model offensive in China
Volkswagen plans an extensive model offensive in China. The brand will have doubled its SUV range by 2020. Volkswagen announced during the Auto Shanghai 2019, that the share of SUVs is expected to rise to up to 40 per cent. It is targeting the tradiotional part as well as the growing e-mobility sector. The Volkswagen brand presented five new SUV, four of them as world premieres. SAIC VOLKSWAGEN showed the T-Cross and the soon to be launched Teramont X, FAW-VW the SUV Coupé Concept and SMV Concept. Besides the four models of the joint ventures the latest member of the ID. Family celebrated its world premiere: the ID. ROOMZZ. -
Volkswagen Brand China and FAW-Volkswagen establish new joint venture for connected services
Volkswagen Brand China and its Chinese joint venture FAW-Volkswagen are scaling up their cooperation in the area of digitalization and connectivity. MOS Intelligent Connectivity Technology Co. Ltd., a joint venture between Volkswagen Group China and FAW-Volkswagen, will be established in the Chinese city of Chengdu. The partners are investing a total of RMB 1 billion in the company that will operate under the MOSI brand (Mobile Online Services Intelligent). The objective is to develop and offer digital services for all future Volkswagen models of FAW-Volkswagen from 2019 onwards, including vehicles based on the modular electric toolkit (MEB) from 2020. With the new joint venture, the Volkswagen brand is forging ahead with the development of its automotive ecosystem in China. -
Volkswagen de México Puebla and Silao
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Volkswagen do Brasil Indústria de Veículos Automotores Ltda.
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Volkswagen Group South Africa, Ltd. Uitenhage
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Volkswagen and Microsoft share progress on strategic partnership
Volkswagen and Microsoft are sharing progress on the development of the Volkswagen Automotive Cloud, discussed today by Dr. Herbert Diess, CEO of Volkswagen AG, and Satya Nadella, Microsoft CEO, during a joint visit to the Volkswagen Digital Lab in Berlin. The Volkswagen Automotive Cloud is to be extended step-by-step to further regions of the world and to be available in Europe, China and the USA – the core markets for the future full-electric, fully connected ID. model family. Volkswagen and Microsoft are also working together on first lighthouse projects for connected vehicle services, and progress has been made in the set-up of Volkswagen’s new Development Center in North America. -
JETTA to become new brand of Volkswagen in China
With the new JETTA Brand, Volkswagen intends to exploit its market potential in China even more effectively. In many cities with millions of people outside the metropolitan regions such as Beijing or Shanghai, vehicle ownership levels are still very low, in some cases below 100 cars per 1,000 inhabitants. At the same time, members of a growing middle class are striving for individual mobility with the first car of their own. With the new JETTA brand, Volkswagen especially intends to target these young Chinese customers. The JETTA model range, which is to be produced by FAW-Volkswagen in Chengdu, will include one sedan and two SUVs. Sales are scheduled to start in the third quarter of this year. -
Volkswagen develops automotive industry in Ethiopia
Volkswagen brand continues its engagement in emerging countries in Sub-Saharan Africa. In the presence of Frank-Walter Steinmeier, President of the Federal Republic of Germany, a Memorandum of Understanding (MoU) was signed by Thomas Schaefer, Head of the Volkswagen Sub-Saharan Africa Region, and the Commissioner of the Ethiopian Investment Commission (EIC), Abebe Abebayehu, today. Thereby, Volkswagen is taking the fast development of the country into account. Over the last ten years, the GDP growth rate in Ethiopia was above 8 percent – one of the highest worldwide. Moreover, Ethiopia is a priority and focus country for Germany under the G20-“Compact with Africa” initiative. -
Location decision in North America: Volkswagen to build new generation of electric cars in Chattanooga
The Volkswagen brand is forging ahead consistently with its electric offensive and has now announced the first production location in North America. In future, the Chattanooga plant in Tennessee is to produce vehicles based on the modular electric toolkit MEB, a new generation of electric cars. For this purpose, Volkswagen is investing about €700 million ($800 million) in the plant. The expansion of the plant will create up to 1,000 new jobs plus additional jobs at suppliers. The first electric car from Chattanooga is to roll off the production line in 2022. Over the next few years, eight MEB plants are to be developed in Europe, North America and China. Volkswagen is building up the production capacity needed to sell more than 1 million electric cars per year by 2025. -
The Volkswagen highlights of 2018: Electric mobility and new SUV models set the trends
Volkswagen has set an important course for the future in 2018: As the first model of the future ID. family, the zero-emission compact ID. has reached the final phase of series development. In addition, with the avant-garde ID. VIZZION saloon and the racing car ID. R Pikes Peak, Volkswagen demonstrated two more fascinating facets of electric mobility. SUVs are booming worldwide: Volkswagen followed this trend in 2018 with nine new Sport Utility Vehicles (SUV) – from the urban T-Cross to the Touareg brand flagship. Various models of different segments like the new Virtus (South America), the attractive up! GTI (Europe) or the Jetta (North America), however, made it clear that Volkswagen serves every region of the world with specific cars. This has resulted in great success: Between January and November, unit sales rose by around 280,000 year-on-year to 5.7 million Volkswagen vehicles. -
“Person of the Year 2018” – honor in China for former Volkswagen Chairman Prof. Dr. Carl Hahn
Prof. Dr. Carl H. Hahn, Former Chairman of the Volkswagen Board of Management (1982 – 1992), today received the accolade of “Person of the Year 2018“ in Beijing. The prestigious award presented by “China Newsweek“ magazine honors the pioneering role played by Dr. Hahn in the entry of Volkswagen to the market in the People’s Republic of China. -
Volkswagen Brand reaches milestone of 30 million deliveries in China
Volkswagen is speeding up its activities in China, re-energizing the brand under its Move Forward initiative. The brand’s product portfolio was strengthened with no less than 9 new models in 2018. Speaking at Auto Guangzhou 2018, Stephan Wöllenstein, CEO of Volkswagen Brand China, said, “We reached a fantastic milestone this November, as we delivered the 30 millionth Volkswagen – a Touareg – to a customer in China. And to remain the number one choice for Chinese car buyers, as we have been for many years, our product offensive will continue in 2019.” -
Supervisory Board of Volkswagen AG re-assigns responsibility for China Board of Management Division
The Supervisory Board of Volkswagen Aktiengesellschaft has assigned responsibility for the China Board of Management Division to Dr. Herbert Diess, the Chairman of the Board of Management, in addition to his other duties. At the same time, the Volkswagen Group is reordering its management structure for the China region. -
New Faces of Mobility: Volkswagen Group China drives forth rapid electrification and digitalization
Under the headline “New Faces of Mobility”, Volkswagen Group China presented today at its Media Workshop an all-encompassing plan for e-mobility, advanced mobility solutions, autonomous driving, and a raft of exciting new products. On the eve of Guangzhou Auto Show the Group impressively demonstrated to nearly 300 media and business partners how it is shaping the new era of mobility. “When it comes to the future of mobility, Volkswagen Group China again wants to take the pioneering role as we did from the very start together with our Chinese partners,” said Prof. Dr. Jochem Heizmann, Member of the Board of Management of Volkswagen Aktiengesellschaft as well as President and CEO of Volkswagen Group China. -
Volkswagen brand drives SUV strategy in China further forward and creates complete offer for all classes
As a run-up to this year’s Guangzhou International Automobile Exhibition, the Volkswagen brand presented its SUV model series for the Chinese market. Auto-China Guangzhou International Automobile Exhibition is one of China’s largest international auto shows. As part of its Chinese “Move Forward” brand initiative, Volkswagen is energising not only its brand, but also its products. The current Chinese SUV family, consisting of six models, is a good example of this: The currently available models Tiguan and Teramont and the new generation of the top-of-the-line Touareg will be joined this year on the Chinese market by three completely new SUV models: T-Roc, Tayron and Tharu. -
Volkswagen Group China builds first factory specifically designed for MEB production
The electrification strategy of the Volkswagen Group China is rapidly gaining pace in the world’s biggest market for e-mobility. The Group’s first factory specifically designed for the MEB platform is now commencing construction in Anting. The first model that will be produced in the factory of SAIC VOLKSWAGEN is a Volkswagen Brand SUV in 2020. Together with the FAW-Volkswagen factory in Foshan, which opened this summer, SAIC VOLKSWAGEN’s plant will begin to produce e-cars on the MEB platform directly after the first worldwide MEB-production starts in Zwickau, Germany. -
Scott Keogh named head of Volkswagen Group of America
Scott Keogh, head of Audi of America, was named president and CEO of Volkswagen Group of America as well as head of the Volkswagen brand for the North American region. Keogh, who joined Audi in 2006, will succeed Hinrich J. Woebcken, who led the successful transformation of Volkswagen in North America. Woebcken will remain with the company as an adviser. Keogh’s successor as president of Audi of America is Mark Del Rosso, president & CEO of Bentley Motors, Inc., Americas, and former chief operating officer of Audi of America. Scott Keogh and Hinrich J. Woebcken are to take up their new positions effective November 1, 2018 and Mark Del Rosso effective December 1, 2018. -
Volkswagen expands production in China
With the opening of three new FAW-Volkswagen vehicle plants at three locations – in Qingdao, Foshan and Tianjin – as well as the Volkswagen FAW Platform Tianjin Branch component plant, the Volkswagen Group is strengthening its localisation strategy in China. With the opening of a second vehicle production plant in Foshan, a mega plant has been built at the South Chinese location. In addition, vehicle and component plants in Tianjin, northern China, were bundled at a single location. Together with the existing gearbox plant, further synergies will be used there to increase production efficiency. All four new factories significantly increase the flexibility of Volkswagen Group China to react more quickly to customer needs. At the recently opened FAW-Volkswagen factory in Tianjin alone, over 300,000 SUVs will roll off the assembly line each year, thus forming the basis for Volkswagen Group China's SUV campaign. With an annual production capacity now of 600,000 vehicles per year, the Foshan plant plays a pioneering role in the Volkswagen Group's electrification strategy ("Roadmap E"). In Qingdao, too, electrified vehicles will be able to roll off the assembly line alongside cars with combustion engines in future. -
Volkswagen expands its engagement in Africa: memorandums of understanding signed with Ghana and Nigeria
During German Chancellor Angela Merkel’s visit to Africa, Volkswagen signed two memorandums of understanding with the governments of Ghana and Nigeria. The stated goal is to build plants in both countries and to explore the development of new mobility solutions in Ghana. The document was signed in Ghana in the presence of Vice President Mahamudu Bawumia. The Nigerian Minister of Industry, Trade and Investment, Dr. Okey Enelamah attended the signing ceremony in Abuja. The Head of the Volkswagen Sub-Saharan Region, Thomas Schaefer, signed both agreements on behalf of Volkswagen. -
Volkswagen is systematically and vigorously advancing its electromobility offensive in China
The Volkswagen Group is expanding its successful business relationships in the People’s Republic of China. As part of the 5th German-Chinese government consultations, the Volkswagen Group China signed letters of intent with a long-time joint-venture partner, the FAW Group, and with the China Intelligent and Connected Vehicles (Beijing) Research Institute Co. Ltd. (ICV). The agreements cover the areas of e-mobility, connectivity, mobility services and autonomous driving. A day earlier, the Volkswagen Group China joined the automakers JAC and SEAT in signing letters of intent in which the three underscored their commitment to e-mobility. The aim of the partnerships is to draw on the support of the Chinese partners and to systematically and vigorously fuel the company’s far-reaching electro-offensive and to apply new technologies. -
Volkswagen Expands E-Mobility Engagement in China
Volkswagen Group China today signed a Memorandum of Understanding with Anhui Jianghuai Automobile Group Corp., Ltd. (JAC) and SEAT in Berlin, in the presence of German Chancellor An-gela Merkel and Chinese Premier Li Keqiang. The three groups will together establish a new R&D center with a focus on developing electric vehicles, connectivity and autonomous driving technologies, as well as a competitive platform for battery electric vehicles (BEV). SEAT brand will be introduced to China by 2020/2021. The move is a significant step in reinforcing Sino-German cooperation, as well as supporting Volkswagen Group China’s drive to be a leader in e-mobility. -
Milestone in Africa: Volkswagen launches local assembly and Car sharing in Rwanda
The Volkswagen brand is expanding its engagement in Africa: today saw the start of its Integrated Mobility Solution in Rwanda that includes local vehicle assembly, innovative mobility services and a sales and service retail outlet CFAO Volkswagen Rwanda. Thomas Schäfer, CEO of Volkswagen Group South Africa and responsible for the Sub-Sahara region, officially launched the project in the capital Kigali in the presence of Rwanda’s President Paul Kagame. Volkswagen is thus taking the next step toward developing new up-and-coming markets. In a long-term perspective, the brand intends to play a leading role in the emerging automotive industry in Africa. With this engagement, Volkswagen is making a substantial contribution to Africa’s economic development. -
Volkswagen Group China’s mega-factory in Foshan will strengthen e-mobility strategy in China
Through the completion of the Foshan Plant Phase II, the Foshan production site’s capacity will double from 300,000 to 600,000 cars annually. As the first SUV-model of the Volkswagen brand built by FAW-Volkswagen, the T-Roc successfully rolled off the line in April this year. Together with the Audi Q2L, which will also start production this year, it is a vital building block in the fast growing SUV segment. -
Mexican President Enrique Peña Nieto visits Volkswagen
The Mexican President, Enrique Peña Nieto, visited the Volkswagen Group headquarters in Wolfsburg today (Monday) during his trip to Germany. Peña Nieto met for talks with Hans Dieter Pötsch, Chairman of the Supervisory Board of Volkswagen Aktiengesellschaft, and representatives from the Group and its brands. The talks focused in particular on the importance of Mexico as a production and sales location for the Volkswagen Group. The program also included a tour of production at the Wolfsburg plant and a visit to the Autostadt. -
Dr. Herbert Diess SUV Brand Day 2018 World Premiere | Beijing, March 23rd, 2018
Speech Benchmark at the top – The all-new Touareg -
Volkswagen is reinforcing its SUV campaign in the USA by adding another model
After the successful market launch of the Atlas on the American market, Volkswagen is extending its model range with another SUV. This new SUV is based on the Atlas, has five seats and sports a coupé-like roof line. Already offering a preview of the new model is a near-production concept car that will be presented at the New York International Auto Show next week. Like the seven-seat Atlas, this new five-seat version will also be produced at Volkswagen's plant in Chattanooga, Tennessee, and it was specially designed and developed for the American market. -
Volkswagen Argentina S.A.
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New market potentials in Africa – Volkswagen founds company for mobility solutions in Rwanda
Volkswagen is taking the next step to develop the African sub-continent: as planned, the brand has founded "Volkswagen Mobility Solutions Rwanda", a company based in Rwanda. The objective is to provide modern integrated mobility services in Africa in future. As part of its worldwide regionalization strategy, Volkswagen is planning to expand its business presence significantly in Sub-Saharan Africa. Agreements to that effect were signed in Kigali just over a year ago in the presence of Rwanda's President Paul Kagame and Dr. Herbert Diess, CEO of the Volkswagen brand. -
Volkswagen makes rapid progress in realigning its North American strategy
The Volkswagen brand continues to vigorously pursue its regional consolidation strategy in North America: Today Volkswagen launched the seventh generation of its most successful high-volume model in the region when the new Jetta celebrated its world premiere on the eve of the North American International Auto Show in Detroit. The Jetta is tailored precisely to the needs of customers in North America. -
Volkswagen provides further impetus for South America strategy with compact model Virtus
The Volkswagen brand is setting a further milestone in its South America strategy. With the world premiere of the entirely newly developed compact sedan Virtus in Sao Paulo, Brazil, Volkswagen is forging ahead with the realignment of the brand in South America. The new model, developed especially for the South American market, offers the latest features based on innovative MQB technology and is among the most spacious cars in its segment. -
South America strategy: Volkswagen invests €560 million at plant in Argentina
Volkswagen is investing some €560 million over the next five years in the production of a new SUV in Pacheco, Argentina. From 2020, the plant will deliver the new model built in Argentina to the entire South American continent. The new vehicle project will create some 2,500 jobs. Volkswagen is thus bringing further momentum to its South America strategy. -
Volkswagen launches new joint venture for e-mobility in China
The Volkswagen Group is expanding its successful engagement in the People's Republic of China with a new joint venture. In the presence of Federal Chancellor Angela Merkel and Chinese Premier Li Keqiang, Volkswagen signed a joint venture agreement with the Chinese automaker Anhui Jianghuai Automobile (JAC) in Berlin today. Each of the partners is to hold a 50 percent stake in the new company, which is to develop, produce and market electric vehicles and mobility services. "The new partnership is a further milestone in our electric offensive in China," said Matthias Müller, CEO of the Volkswagen Group, commenting on the agreement. "Just as we have played a key role in shaping mobility together with our partners in China over the past 30 years or more, we want to play our part in shaping the mobility of the future: electric, fully networked and in line with the needs of our customers." -
Focus on economy markets: Volkswagen establishes new "Sub-Saharan Africa" region
The Volkswagen brand is progressing with its regionalization strategy: the company has established the "Sub-Saharan Africa" region to develop and strengthen the African market. Sub-Saharan Africa is a geographical term used to describe the area of the African continent which lies south of the Sahara. The new fourth region joins the existing regions of North America, South America and China and is the next logical step in the Volkswagen brand's strategy to position itself in focus areas. The region will be headed by Thomas Schäfer, Chairman and Managing Director of Volkswagen Group South Africa. Organizational details will be elaborated in the coming weeks. Sub-Sahara comprises 49 African states with a total population of some 920 million. -
Volkswagen Group of America Chattanooga Operations LLC
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Volkswagen Group China
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100 CSR projects throughout the world: Volkswagen brand fosters talents and transformation in Brazil
Throughout the world, the Volkswagen brand is involved in numerous environmental and social projects beyond the factory gates. 100 current CSR projects are highlighted by the Sustainability Report of the Volkswagen Group and featured on an interactive world map (www.sustainabilityreport2015.volkswagenag.com/csr-projects). -
Developing new market potentials: Volkswagen plans integrated mobility concept in Rwanda
Volkswagen is taking a further step to develop market potentials in Africa. On Wednesday evening, Hon. Francis Gatare, Director of the Rwanda Development Board, and Thomas Schäfer, CEO of Volkswagen Group South Africa, signed a memorandum of understanding for a new integrated mobility concept in Kigali in the presence of Rwanda's President Paul Kagame and Dr. Herbert Diess, CEO of the Volkswagen brand. -
Developing new market potentials: Volkswagen inaugurates vehicle production facility in Kenya
Volkswagen is forging ahead with the regionalization of its worldwide automobile business and today inaugurated a vehicle production facility in Kenya. Together with the President of Kenya, H.E. Uhuru Kenyatta, Dr. Herbert Diess, CEO of the Volkswagen brand, was present when the first locally produced Polo Vivo rolled off the production line. With the CKD production of the bestselling car model in the sub-Saharan region, Volkswagen is stepping up its commitment to Africa. This is a key step in the development of new opportunity markets – with the right products, local partners and training in the region. -
Volkswagen expands Africa strategy - Vehicle production in Kenya planned
Volkswagen continues to drive forward with the regionalisation of the global automotive business. The brand is planning to start CKD production of the Polo Vivo in Kenya at the end of 2016. An agreement to that effect was signed in Nairobi today by the Kenyan Government and Thomas Schäfer, Managing Director of Volkswagen South Africa in the presence of H.E. Uhuru Kenyatta, President of Kenya. This is an important step by the Volkswagen brand towards engaging further in new emerging markets – with the right products and know-how from the region. -
Matthias Müller: "The USA is and remains a core market for the Volkswagen Group."
The Volkswagen Group is firmly standing by its commitment and investment plans in the US. "The US is and remains a core market for the Volkswagen Group," CEO Matthias Müller affirmed at a press conference in Detroit on Sunday. On the eve of the North American International Motor Show which takes place there, Müller also expressed his regret about the events relating to the emissions issue. "We know we deeply disappointed our customers, the responsible government bodies, and the general public here in the US. I apologize for what went wrong at Volkswagen," Müller said, and promised: "We are totally committed to making things right." -
Volkswagen inaugurates vehicle plant in southern Chinese city of Changsha
The Volkswagen Group continues to expand its production capacity in China. A further example is the new vehicle plant of Shanghai-Volkswagen (SVW) in Changsha, southern China, which was inaugurated on Sunday by Prof. Dr. Jochem Heizmann, Member of the Board of Management of Volkswagen Aktiengesellschaft and President and CEO of Volkswagen Group China. This plant is the Group's 119th global facility and its 20th in China. -
Volkswagen Group China commissions new engine plant in Changchun
Volkswagen today commissioned the first of seven new plants in China. Prof. Dr. Jochem Heizmann, Member of the Board of Management of Volkswagen Aktiengesellschaft and President of Volkswagen Group China, was joined by Xu Jianyi, FAW Group Chairman, and Xu Xianping, FAW Group General Manager, to inaugurate the engine plant in Changchun. -
Volkswagen inaugurates solar park in the USA
Today, the Volkswagen brand has inaugurated its largest solar facility in the world at its US plant in Chattanooga. The Volkswagen Chattanooga Solar Park has a peak output of 9.5 megawatts and is the largest solar facility operated by an automaker in the USA. The environmentally compatible power is to be used for Passat production
Stories
New brand for China: JETTA
Jürgen Stackmann, member of the Board of Management with responsibility for “Sales, Marketing and After Sales”, smiles. “I think it is really exciting to help bring a new brand into the world. This is definitely a very special day,” he tells a group of international business journalists making a media visit in Wolfsburg. The visit is organized to discuss the creation of the new JETTA brand: Volkswagen plans to introduce it in China to attrac the growing target group of young, middle-class customers and of better tapping its market potential.
China: Four trends
Growth and change: The Chinese car market remains the most important in the world, and China is also assuming a leading role in e-mobility and digitalization – with the Volkswagen Group as a strong partner. Read all about the four major trends.
Great comeback in Brazil
With investments in excess of two billion euros by 2020, Volkswagen do Brasil starts to recover market share.
In the footsteps of a visionary
In the 1980s, as CEO of Volkswagen, Carl Hahn paved the way for the Group’s success in China. His successors have continued his legacy and today Volkswagen is the market leader in the Middle Kingdom.
The visionary in China
Carl H. Hahn, former CEO of Volkswagen Group, in the 1980s brought the company to China. By creating an automotive industry, he worked with Volkswagen to fuel the country’s economic and social development. For his dedication to the country, China Newsweek has named Carl Hahn “Person of the Year.”
Only e-cars: First factory in China
The electrification strategy of the Volkswagen Group China is rapidly gaining pace on the world’s biggest market for e-mobility. In Zwickau, Germany, the group-wide largest production line is currently being built, scheduled to start production of the electric ID car in summer 2019.
Secret meeting with the new rally Polo
The Polo GTI R5 – the rally Polo for customer sport – is available now. Future owners were able to experience the hottest Polo up close and personal on a very special taxi ride.
An automotive revolution
Volkswagen in Rwanda: Local production, sales, and new types of mobility offerings
Looking back: a Beetle in Rwanda
It’s already fifty years since a German Embassy employee set out with his Beetle to travel around Africa