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Brand Experience: Volkswagen excites worldwide dealers about the brand
03/27/23

Brand Experience: Volkswagen excites worldwide dealers about the brand

Volkswagen dealers from all parts of the world are coming to Hamburg at the moment. Their destination is the “Brand Experience” where they are gaining fresh insights into the way that the brand plans to position itself in coming years and bring the term “Love Brand” to life. The focal points of the program extend well beyond the brand’s strategic position and its new design language and also include a detailed look at the brand’s future line of models. The 13,000 dealers attending the event are learning about 14 vehicles that are being planned for the next four years, including the second generation of the ID.3, the ID.7 and the showcar ID. 2all. They also have a chance to take a sneak peek at the still secret Tiguan and the future Passat.
Photography during the Holocaust: Volkswagen supports exhibition “Flashes of Memory” in Germany

Photography during the Holocaust: Volkswagen supports exhibition “Flashes of Memory” in Germany

As partner of the education program, Volkswagen Group is supporting the exhibition “Flashes of Memory: Photography during the Holocaust” at the Berlin-based Museum für Fotografie. On display for the first time outside Yad Vashem, the World Holocaust Remembrance center in Jerusalem, the exhibition will be open to the public from March 24 until August 20, 2023. Photographs are being presented, that had been taken during the Holocaust years. Shot for different reasons and from various perspectives, these images call for a critical debate about their original creation and their impact.
PowerCo and Umicore establish joint venture for European battery materials production

PowerCo and Umicore get official “go” to start joint venture for EU battery materials production

PowerCo, the new battery company of the Volkswagen Group, and Belgian circular technology group Umicore have obtained full regulatory approvals for their joint venture announced in September 2022. The partners can now swiftly proceed to prepare for large-scale industrial production of cathode active materials (CAM) and precursor materials (PCAM) in Europe.

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