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The Volkswagen brand at a glance

Key figures - Volkswagen Passenger Cars Brand

Press releases

  • 02/01/24

    Volkswagen and DFB at SPOBIS: How inclusion can succeed in organised football

    Inclusion, diversity and football – these were the three major topics discussed at the SPOBIS Conference in Hamburg. For the fifth time, the German Football Association (DFB) and its mobility partner Volkswagen organised a programme specially tailored to the 21 DFB regional associations for the largest sports business congress in Europe. Speakers at the ‘Inclusion in Football’ workshop included DFB Vice President Ralph-Uwe Schaffert, HSV President Marcell Jansen, the record-breaking international player of the national Blind Football team, Alexander Fangmann, and Sandra Waidelich, Head of Marketing & Sales Experience at Volkswagen Commercial Vehicles.
  • 01/29/24

    Volkswagen brand trims Board of Management: established processes from “New Mobility” division to be integrated into Technical Development

    The Volkswagen Passenger Cars brand is trimming its Board of Management; subsequent to a pioneer phase for the “New Mobility” division, and in line with plans, the brand is integrating key elements of this division into Technical Development (TE). Led by Kai Grünitz, Volkswagen Brand Board Member for Technical Development, all development activities for future technologies and vehicle architectures (MEB and SSP) have already been bundled. The development division also steers development volumes for ICE model series (MQB). In future, responsibility for series technical project management will rest exclusively with TE. In the context of the brand’s performance program, this course of action supports the further optimization of development processes in Wolfsburg and helps shorten development times. New software development processes for electric vehicles based on the MEB were specifically tested and established in the “New Mobility” division. The transfer of these activities to the MQBevo has already taken place as planned, and the “New Mobility” division’s mission has been accomplished. Thomas Ulbrich, Volkswagen Brand Board Member for “New Mobility” since 2022, has been named the Volkswagen Group’s Head of Development in China effective April 1, 2024.
  • 01/29/24

    Volkswagen Group strengthens its Technical Development Board function in China

    The Volkswagen Group is strengthening its Technical Development Board function in the China region as part of its “In China, for China” strategy. Thomas Ulbrich, former Member of the Board of Management of the Volkswagen Brand for “New Mobility”, will head up Technical Development for the Group in China from April 1, 2024. In his new capacity, Ulbrich, who has already held two management positions for the Group in China, will continue to advance the technological localization of the portfolio. He succeeds Marcus Hafkemeyer, who – with his extensive experience of China – will support the company’s transformation in a new role in the Group.

Stories

Sustainable materials in cars: Volkswagen opts for non-animal leather and recycled materials
02/23/23

Sustainable materials in cars: Volkswagen opts for non-animal leather and recycled materials

Steering wheel covers made from non-animal leather, seat finishes made from cellulose or recycled materials made from plastic bottles: to further advance the production of its vehicles when it comes to sustainability, Volkswagen is being both creative and innovative – particularly when it comes to the models in the all-electric ID. family. Aiming to further reduce their ecological footprint, VW is researching various promising approaches and implementing them in series production. One focus area here is using non-animal and recycled materials in the interior.
ID.4 production in Chattanooga - US plant shapes up for e-mobility
10/14/22

ID.4 production in Chattanooga - US plant shapes up for e-mobility

E-cars are also becoming increasingly popular in the USA. Series production of the all-electric ID.4 started at the Volkswagen Chattanooga plant in this summer. Training is preparing the next generation for the automotive future.
ID.5 in series production: Volkswagen successfully transforms Zwickau site into an electric vehicle production plant
08/19/22

One plant – six models: How Zwickau builds electric cars

Starting today, the all-electric ID.5 will be coming off the production line at Volkswagen’s Zwickau site – this is the sixth electric model to come from the car plant in Saxony. One factory – six cars: an extraordinary challenge. Experts Robert Pahlow (start-up management) and Frank Schemmel (vehicle production) explain how it works.

More on this topic

Five years ago, we launched the transformation of the Volkswagen brand: With the TRANSFORM 2025+ strategy, the company has completely realigned itself. We have renewed our model range from the ground up. Volkswagen has made a clear commitment to e-drive vehicles. We are already on our way to CO₂-neutral mobility for all!
The history of the Volkswagen brand began with the “Käfer”; development work on this Nazi prestige project began in 1934. On May 28, 1937, the “Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH“ (Company for the Preparation of the German Volkswagen Ltd.) was formally established. The name was changed to “Volkswagenwerk GmbH” in 1938, and the company built its main plant in what has become Wolfsburg. However, the outbreak of war and integration in the arms industry prevented mass production of the Volkswagen (“people’s car”) – instead, military vehicles and other armaments were produced using forced labor.