Company
The Volkswagen brand at a glance
Press releases
-
Brand Group Core boosts vehicle sales, sales revenue and result – restructuring costs have adverse impact
In the first nine months of 2025, the Brand Group Core continued its positive development and significantly improved vehicle sales, sales revenue and the operating result. The main drivers of this positive development were cost reductions resulting from the performance programs of the brands, as a result of which the operating result of the brand group grew 6.8% to 4.7 billion euros (+6.8%). Successful model launches and strong demand for models such as the Tayron, T-Cross und ID.7 Tourer, as well as the new Volkswagen Transporter/Multivan, CUPRA Terramar and Škoda Elroq also contributed to this success. However, the ramp-up of the lower-margin electric vehicles as well as expenses for US import duties had a significant negative influence on the cumulative result. Restructuring measures, especially for the Volkswagen brand, had further negative impact on the result and net cash flow. -
Global collaboration between Volkswagen and Walt Disney Animation Studios for the release of “Zootopia 2” in theaters
Volkswagen and Walt Disney Animation Studios have announced a special collaboration for the release of “Zootopia 2,” in theaters Nov 26th. The highlight of the collaboration is the appearance of three custom-animated vehicles in the film inspired by the all-electric Volkswagen models ID.3, ID.4, and ID.7 Tourer. The product placement is part of a new 360 campaign from Volkswagen, that will be rolled out globally. -
Volkswagen celebrates the comeback of “Fire and Ice” with a special model and a song by Purple Disco Machine
Volkswagen is bringing back the music and pop culture of the 1990s with its new all-electric ID.3 GTX FIRE+ICE special model: With spectacular stunts and breathtaking landscape shots, Willy Bogner’s ski film “Fire and Ice” (1986) quickly achieved cult status in the 1980s. The legendary Golf 2 Fire & Ice (1990), inspired by the film, had a lasting impact on the Zeitgeist. The film and the car have retained their cult status to this day. Volkswagen is now continuing this success story in musical form: with “Fire + Ice”, internationally acclaimed DJ Purple Disco Machine reinterprets the film’s iconic theme song and, together with Jake Shears, brings a fresh sound to the nostalgic success story. The protagonists of the action-packed music video are the Golf 2 Fire & Ice and its all-electric successor, the ID.3 GTX FIRE+ICE.
