The showroom on the first floor of the Brand Tower is bustling with activity this week. Work is being done in spaces both big and small, and a constant stream of tradesmen is coming and going. Cables are being laid, spotlights are being installed, microphones are being hooked up and chairs are being hauled into place. Everything has to be ready by Friday. This is because this showroom is where the annual press conference being organized by the Volkswagen Brand will be starting at 10 o'clock, and which more than 100 journalists from all over the world are expected to attend. Newspapers, online media, TV and radio stations have all confirmed they are coming, along with numerous financial analysts.
Premiere at the Markenhochhaus
The Volkswagen Brand is holding an annual press conference of its very own for the very first time. More than 100 journalists from all over the world are expected to be in attendance in Wolfsburg this Friday.