The new T-Roc is dynamizing the compact SUV segment. Externally, the model boasts crisp styling and a progressive design combined with a wide range of uni and two tone color schemes. In the interior, the five-seater offers a cargo capacity of 445 liters (the largest figure in its class), a variety of color schemes and a largely digitalized, connected cockpit (the T-Roc is the first SUV in its class with digital instruments as an option). The powertrain options available for the front-wheel-drive or four-wheel-drive SUV include three gasoline engines (TSI) as well as two diesel (TDI).
T-Roc
Press releases
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Volkswagen receives the Plus X Award as "Most Innovative Brand" for the third time in 2018
Volkswagen is continuously setting new standards in product design at a world-class level. This is why the Wolfsburg-based company has received the Plus X Award as “Most Innovative Brand” for the third year in a row. Because the most impressive car models were also produced by Volkswagen, the jury also awarded the company the title of “Best Automotive Brand 2018”. -
Distinctive and confident – Volkswagen launches digital campaign with T-Roc and Winnie Harlow
Volkswagen is today taking the next step in the international marketing campaign for its new T-Roc. In cooperation with the global media company VICE, Volkswagen has developed an emotional campaign with Canadian model Winnie Harlow. The 22-year-old suffers from a rare skin condition that may lead to depigmented patches on her skin. As a child, she was repeatedly teased but now she is a model celebrated throughout the world. In the new Volkswagen campaign, an unmistakable personality meets an unmistakable car: Winnie Harlow meets the T-Roc. -
Volkswagen launches international marketing campaign for new T-Roc
Today, Volkswagen is launching the TV commercial for the introduction of the new T-Roc in Germany. The marketing campaign is to go on the air in a number of other European countries by the end of the year. This is a 360° campaign consisting of a TV spot, printed advertisements, digital promotion measures and posters. -
The new T-Roc is now available to order
Starting today, the sporty and stylish new T-Roc is causing quite a stir in the compact class. The new, expressively styled crossover model from Volkswagen celebrated its world premiere three weeks ago and is now available to order. The entry-level model with a 1.0 TSI engine (85 kW/115 PS) is available starting at €20,390. -
Chancellor Merkel visits Volkswagen at the IAA: Powertrain concepts of the future presented
At the International Motor Show (IAA) in Frankfurt today, German Chancellor Dr. Angela Merkel was given a glimpse of the automotive future. "The automobile has its best days ahead of it. With the right concepts, Volkswagen will contribute to shaping the automobile of the future," said Dr. Herbert Diess, Chairman of the Board of Management of the Volkswagen brand. Over the next five years, the brand will be investing about €3.5 billion in the optimization of conventional diesel, gasoline and natural gas powertrains. During the same period, €6 billion will be invested in e-mobility. At the IAA, Volkswagen is exhibiting the current state of development with the latest models and presenting the electric future of mobility in the form of concept vehicles from the ID. model family. The first production ID. models will be on show at the IAA in 2019. -
IAA 2017: Volkswagen brand points the way to the automotive future
The Volkswagen brand is pointing the way to the future at its motor show appearance at this year's International Motor Show (IAA) in Frankfurt: along with the world premiere of the new ID.CROZZ – a zero emission SUV that will go into production in 2020 – three other premieres will be featured: the new T-Roc, the new Polo GTI and the updated Golf Sportsvan. Dr Herbert Diess, Chairman of the Brand Board of Management Volkswagen Passenger Cars: "We will be thoroughly updating our vehicle range by 2020 and expanding into important segments. In 2025 Volkswagen Brand will already be offering 23 all-electric models and invest 6 billion euros in electric mobility over the next five years. In this process, the different drive technologies will continue to have currency for many years to come. It makes sense for diesel, petrol and electric drives to mutually complement one another." -
Volkswagen and Zara Larsson launch cooperation
Volkswagen continues to develop its Garage Sound platform and is launching a one-year cooperation with Swedish Grammy winner Zara Larsson. Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, says: "Music and Volkswagen have become a tradition. Our cooperation with Zara Larsson is a logical next step in taking our musical commitment, Volkswagen Garage Sound, to a new level." Zara Larsson will be appearing at the sixth Volkswagen Garage Sound concert, which is to be held at the Gibson in Frankfurt on September 20, 2017 in connection with the launch of the T-Roc. -
Ready to Roc! – World premiere of the new T-Roc
As part of the biggest model offensive in its history, Volkswagen is extending its model range by adding a compact-class crossover: the T-Roc. The new crossover from Volkswagen brings fresh impetus to the compact SUV class. It offers maximum personalisation, innovative digitalisation, perfect connectivity, leading-edge driver assistance systems, dynamic engines and above all modern, expressive design. A car that is just as much at home in the city as it is on rough terrain. -
Spearheading a new class: the new T-Roc
With the presentation of the new T-Roc in eight days' time, Volkswagen will be introducing a new model that is all set to make waves in the compact SUV class: the all new crossover model boasts crisp proportions, a progressive design and a wealth of innovations.
Press kits
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The T-Roc
The T-Roc is the new face in the crowd. A versatile vehicle – available with front-wheel or all-wheel drive (with all-wheel drive, including the 4MOTION Active Control driver experience switch, as standard) – which combines the dominance of an SUV with the agility of a sporty compact. A car that is just as much at home in the city as it is on long journeys.
Stories
SUV offensive: How we are strengthening the core business
In 2019, SUVs were fully on-trend. In line with this, Volkswagen celebrated two milestones, unveiled its smallest vehicle in the segment, and will in future be focusing on zero-emission SUVs.
Born for the mountains
The Scottish Highlands are unique: wild and weather-torn mountain landscape like nowhere else in the world. To master the challenge of this landscape, you need a good dose of self-confidence – plus a mountain guide like Andy Nelson and a car like the T-Roc.
"Fearlessly off the brake!"
Matthias Luft, automotive blogger at Motoreport.de and Youtuber, took an in-depth offroad drive of Volkswagen’s current SUV range together with 20 international influencers.
“The best of all automotive worlds”
Sport utility vehicles (SUVs) are on trend. They are safe, comfortable and give drivers a feeling of freedom. On the trail of a success story.
Ready to Roc
Starting in Portugal for the world‘s markets: The new T-Roc.
