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Volkswagen is putting its future plan into action with a new pick-up truck for South America
04/03/25

Volkswagen is putting its future plan into action with a new pick-up truck for South America

The Volkswagen brand is putting its global future plan into action. With an investment of 580 million USD in Argentina, the brand is paving the way for the next generation of mid-size pick-up truck as a successor to the Amarok. The new model will be produced at the Pacheco plant in Argentina from 2027. It is being developed specifically for the South American market and will strengthen the strategically important pick-up segment in this region. The brand’s goal is to be the global technology leader among volume manufacturers by 2030. A key component of this will be expanding the brand’s position in regional markets and developing market-specific product solutions.
Market launch of the new Tayron: more space for everyone and everything
03/25/25

Market launch of the new Tayron: more space for everyone and everything

Volkswagen showrooms have a new addition: just months after its world premiere, the Tayron is hitting dealerships across Europe. The first customers are also starting to receive their pre-orders of the brand’s latest SUV.
Volkswagen celebrates a GTI world premiere with the fans at the 24-hour race at the Nürburgring
03/19/25

Volkswagen celebrates a GTI world premiere with the fans at the 24-hour race at the Nürburgring

The ADAC 24-hour race at the Nürburgring, the largest motorsport event in Germany (19-22 June 2025), is once again all about the fans. More than 230,000 car and motorsport enthusiasts are expected at the legendary Nordschleife. Volkswagen is once again offering numerous highlights this year: among other things, the world premiere of a GTI special model is on the agenda. Other highlights include the performance models from Volkswagen R – which will be presented off the track at the race weekend – as well as, of course, the legendary 24-hour race itself. After the class victory last year, the Max Kruse Racing customer team will compete in the race with two fast Golf GTI “Clubsport 24h” cars.