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Brand Group Core
11/27/25
Company

Brand Group Core: cross-brand steering model for production reaches implementation phase

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Success across the board: Thomas Schäfer with the four winners of the Golden Steering Wheel 2025
11/18/25
Models

Historic success: Volkswagen is the first manufacturer to receive the ‘Das Goldene Lenkrad’ award for four models

With the ‘Goldene Lenkrad’ (The Golden Steering Wheel) award, the trade magazine AUTO BILD and the BILD am SONNTAG newspaper recognise outstanding new models every year. This year, the Volkswagen brand has achieved exceptional success and is the first manufacturer in the 49-year history of the Golden Steering Wheel to win in as many as four categories. The Golf GTI EDITION 50 prevails in the compact class against two electrically powered competitors, while the ID.7 GTX Tourer wins in the upper mid-size class against two models from German premium manufacturers. The new Tayron wins as the best family car against two SUVs from the Czech Republic and Sweden, and the new T-Roc, which will be available at dealerships from this week, receives the editorial prize as "Best car under 40,000 euros".
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Brand Group Core boosts vehicle sales, sales revenue and result – restructuring costs have adverse impact
10/31/25
Company

Brand Group Core boosts vehicle sales, sales revenue and result – restructuring costs have adverse impact

In the first nine months of 2025, the Brand Group Core continued its positive development and significantly improved vehicle sales, sales revenue and the operating result. The main drivers of this positive development were cost reductions resulting from the performance programs of the brands, as a result of which the operating result of the brand group grew 6.8% to 4.7 billion euros (+6.8%). Successful model launches and strong demand for models such as the Tayron, T-Cross und ID.7 Tourer, as well as the new Volkswagen Transporter/Multivan, CUPRA Terramar and Škoda Elroq also contributed to this success. However, the ramp-up of the lower-margin electric vehicles as well as expenses for US import duties had a significant negative influence on the cumulative result. Restructuring measures, especially for the Volkswagen brand, had further negative impact on the result and net cash flow.
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The specified fuel consumption and emission data does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO₂ emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior.

Further information on official fuel consumption data and official specific CO₂ emissions for new passenger cars can be found in the "Guide to fuel economy, CO₂ emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.