12 venues, 24 participating nations, 51 games. From June 12 to July 12, 2020, the European Soccer Championship will take place for the first time throughout the whole of Europe, marking the 60th anniversary of the tournament. As the official mobility partner of the European Football Association UEFA, the Volkswagen brand has been involved in all UEFA national team competitions since 2018. Volkswagen also supports numerous national associations that have qualified for EURO 2020: Germany, France, Switzerland, Austria, Russia, Denmark and Finland.
Making EURO 2020 mobile
In tandem to the European Championship draw, we present the venues and show how Volkswagen, as the tournament’s mobility partner, aims to provide fans with unforgettable moments.
Infobox: Volkswagen and UEFA
In addition to the UEFA EURO 2020TM Championships, Volkswagen is also involved in other top, national team competitions organized by the European Football Association. The partnership with UEFA – which began in 2018 and runs until 2022 – also includes the European Women’s Championship (UEFA Women’s EURO), the UEFA Under 21 Championships, the Futsal EURO Championship and the final matches of the newly created UEFA Nations League. The “Official Mobility Partner of the UEFA National Team Competitions” package includes advertising, digital rights, tickets and hospitality facilities. Over 500 matches will be covered by the contract until 2022.
Infobox: Volkswagen and the German Football Association
Volkswagen has been an official partner of the German Football Association (DFB) since early 2019. The focus of its commitment is on the diversity of football. Volkswagen therefore addresses not only the national team and the women’s and junior national teams, but also the 21 regional associations and the 25,000 clubs. For many years, the brand has supported amateurs and professionals, men and women, adults and children in the practice of their favorite sport. Among other things, it hosts the Volkswagen Junior Masters, Germany’s largest football tournament for C-Juniors, and supports cultural projects such as the 11mm International Football Film Festival. Volkswagen has also supported deaf football at regional level, the training of junior trainers in Lower Saxony and the German Academy for Football Culture. As part of the partnership, Volkswagen also supports fans travelling to the stadium, car-pooling teams for away games and parents driving their children to the football pitch weekend-after-weekend.
A festival of European culture
But UEFA EURO 2020TM is not just a sports event. When the ball rolls across the entire continent at twelve different locations next summer, fans will be celebrating a festival of European culture in all its glory. At EURO 2020, Volkswagen wants to help build bridges between football fans in Budapest, Bucharest, Rome, Munich, London, Bilbao, Amsterdam, Copenhagen, Dublin, Glasgow, St. Petersburg and Baku.
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In cooperation with the Berlin mobility startup “door2door”, Volkswagen has developed an integrated mobility service that football fans can register for in advance of EURO 2020 via the mobility section of the official UEFA EURO 2020 app. The app’s algorithms automatically calculate the location and fastest route for all people travelling in the same direction.
The brand also handles the entire process – from technical support to the provision of drivers. And best of all: Volkswagen will be making this service available at the respective locations for EURO 2020 free of charge and for the entire duration of the competition and up to one day after the last match.
Volkswagen Mobility Makers
At so-called Volkswagen Mobility Info Desks and other centrally located traffic hotspots, Volkswagen as a mobility partner also ensures that football fans and guests are always up-to-date and can find their way around in foreign cities. Volunteers – the so-called Volkswagen Mobility Makers – answer all questions and help with problems before, during and after the matches, throughout the entire tournament. They advise fans on transport routes or give them tips regarding the city’s sightseeing highlights.
INFOBOX: Volkswagen Mobility Makers
The so-called Volkswagen Mobility Makers will help football fans and guests at EURO 2020 find their way around the respective venues. As volunteers, they provide information about the city and the inner-city mobility offers in their open and welcoming style to football fans and visitors alike. They also explain to the guests the function of the official UEFA EURO 2020 app and, in particular, the mobility offers integrated into it by Volkswagen.
In addition, football fans and guests from all over the world will receive a EURO fan t-shirt at the stands in the fan zones. A QR code printed on the fan shirt can be used to activate further mobility offers. And: after the final whistle, Volkswagen also ensures a safe journey home with its mobility offers.
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