Within the Group, the sister brands Volkswagen, Škoda, SEAT/CUPRA and Volkswagen Commercial Vehicles are working closely together to achieve joint growth - and to significantly increase the overall efficiency of the five brands.
This is made possible by the consistent realization of existing synergy and economies of scale in the automotive industry, which achieve cross-brand cost advantages. In terms of content, the focus of the cooperation is on six jointly agreed core fields of action, the so-called CORE drivers. These include the strengthening of e-mobility as a technology, the harmonization of cross-brand sales performance, the general reduction of vehicle complexity, a significant acceleration of the development speed of new models, the optimization of manufacturing and distribution costs, and the strengthening of cooperation in the sense of a common culture.
The declared goal of the brand group CORE is to offer cutting-edge technology at competitive prices. In this way, mobility is made accessible, attractive and affordable for customers worldwide. In doing so, it is important to present a strong and differentiated brand network to the outside world - and at the same time to act efficiently, coordinated and jointly in internal relations.
The brand group CORE thrives on cooperation and pursues a clear strategy. It benefits from the individual strengths, experience and knowledge of the employees in the individual brands - who in turn bring them to the brand group. Competencies are pooled, solutions to problems are developed together - and thus the performance of the Volkswagen Group as a whole is improved.
