the years
Feature – Beetle melancholy
Volkswagen Beetle - the sound, the humor, the smell, the feel, the maneuverability, the image
The Sound.
The typical sound of a Beetle.
People of the Beetle Generation sit up and take notice when they hear it today. They are strangely touched, experience melancholy, as though remembering something long since lost. It is a sound as unmistakable as the Beetle's silhouette: it buzzes, it putters - all against a background of soothing fan noises - a feeling of euphoria which has underscored our mobility for decades and which was the accompaniment for our independence and for growing prosperity during those years. Beginning in the late 1940's and continuing into the early 1980's, the unmistakable noise of the Beetle left its mark on the sound backdrop of German streets. And in other places, as well, the air-cooled Beetle Boxer was the lead instrument in the noisy traffic concert. This is why Volkswagen advertising from the Doyle Dane Bernbach