The new T-Roc

With the ‘Goldene Lenkrad’ (The Golden Steering Wheel) award, the trade magazine AUTO BILD and the BILD am SONNTAG newspaper recognise outstanding new models every year. This year, the Volkswagen brand has achieved exceptional success and is the first manufacturer in the 49-year history of the Golden Steering Wheel to win in as many as four categories. The Golf GTI EDITION 50 prevails in the compact class against two electrically powered competitors, while the ID.7 GTX Tourer wins in the upper mid-size class against two models from German premium manufacturers. The new Tayron wins as the best family car against two SUVs from the Czech Republic and Sweden, and the new T-Roc, which will be available at dealerships from this week, receives the editorial prize as "Best car under 40,000 euros".

Volkswagen will be presenting the results of three years of intensive development work at the IAA MOBILITY 2025 (8-14 September) in Munich, signalling the brand’s new direction. Inspired by the phrase “True Volkswagen”, the company has really honed in on typical Volkswagen strengths such as clean design with recognition factor, high standards of quality, an attractive price-performance ratio, intuitive operating concepts and innovative technologies.

The time has come: Volkswagen presents the new T-Roc! Developed completely from scratch, the second generation of the best seller boasts an expressive design and innovative drive systems. The high-quality interior features a newly designed cockpit, an infotainment screen measuring up to 33 centimetres (13 inch) and background lighting that creates a lounge-like atmosphere. In addition, the T-Roc offers more space in the interior and luggage compartment. New assist systems and technologies from higher vehicle classes complete the model. Examples include Travel Assist and the driving experience control. Pre-sales of the new T-Roc start in Germany on 28 August, with the market launch scheduled for November. Prices start at 30,845 euros for the 1.5 eTSI with 85 kW/115 PS.

Best-selling SUV in Europe. The T-Roc is a European success story. Designed in Germany and built in Portugal, the Volkswagen – which was first presented in 2017, has been built more than two million times since then and was then enhanced in 2021 – regularly occupies the top spots in SUV registration statistics. In 2025 – the year of its replacement – the first generation of this Volkswagen is the undisputed best-selling SUV in Europe. The second generation, which has been improved in all areas, is now being launched. Volkswagen CEO Thomas Schäfer on the new T-Roc: “Our customers love the T-Roc – and I am convinced that the new generation has everything it takes to continue this great success story: progressive design, innovative technologies, top quality and value, intuitive operation and pleasantly balanced handling.” It’s a fact that the T-Roc with its clear and charismatic design is taking a major leap forward in development thanks to brand-new hybrid drive systems, a newly developed and strikingly high-quality interior, new infotainment, cockpit and operating systems from the larger Tiguan and Tayron, more space in the interior and luggage compartment, and assist systems such as Travel Assist that are in some cases unique in its class. Pre-sales have already started in Europe. The official market launch of the new T-Roc and its debut at Volkswagen dealerships will follow immediately.

T-Roc improved in all areas. Volkswagen is presenting the world premiere of the brand-new generation of one of its most successful models: the new T-Roc. Last year alone, around 292,000 new car buyers opted for this all-rounder, making it the world’s most successful Volkswagen SUV after the Tiguan. The first generation of the best-seller was launched in 2017 before undergoing enhancements for model year 2022. For the successor now set to be premiered, Volkswagen has made improvements in every area. With new hybrid drive systems across the range, a brand-new and incredibly high-quality interior including next-generation Infotainment, cockpit and operating systems, more space in the interior and luggage compartment, and cutting-edge assistance systems, the T-Roc is a major step forwards in terms of development. And the new, clean and charismatic design complements this evolution perfectly. While the silhouette and roof area unmistakably reflect T-Roc DNA, the design team has reinterpreted the front and rear sections right down to the very last angle. The compact SUV – also known as a Crossover Utility Vehicle (CUV) due to its coupé-like rear end and passenger-car-style handling – radiates a charismatic independence with its expressive front end, while simultaneously showcasing the design versatility of Volkswagen’s new brand face. Pre-sales of the new T-Roc will start at the end of August in the first European countries; the market launch is scheduled for November.