Studies

Volkswagen is now telling the rest of the ID. CODE story. The concept car presented in Beijing in 2024 charted the course in terms of design, innovations and customer benefit. Building on this, the brand is now unveiling three new concept cars at Auto Shanghai together with its Chinese joint venture partners. The ID. AURA (from FAW-Volkswagen), the ID. ERA (from SAIC VOLKSWAGEN) and the ID. EVO (from Volkswagen Anhui) are representative of a new generation of smart electric vehicles and give a preview of the product strategy for the coming years. Volkswagen plans to bring out over 30 new models (including 20 NEVs) in the relevant segments of the Chinese market through the end of 2027. These will include production versions of the concept cars now being presented in Shanghai, whose design and technologies have been specifically tailored to the needs of Chinese customers.

Since the Beetle, Volkswagen has been enabling affordable mobility for millions of people with compact and likeable cars. With the ID. EVERY1 concept car, the German car manufacturer is now showing an entry-level all-electric model. Volkswagen will launch the production version in 2027 – with a starting price of around 20,000 euros. The ID. 2all will already be launched in the 25,000-euro class in 2026. Both models are part of the new Electric Urban Car Family with front-wheel drive, which is being developed on a cross-brand basis under the umbrella of the Brand Group Core – comprising the volume brands in the Volkswagen Group. They are based on Volkswagen’s new modular electric drive platform: the MEB with front-wheel drive.

Volkswagen is systematically forging ahead with its “in China, for China” strategy. The goal is even closer alignment with the specific requirements of customers in the world’s largest auto market and to provide them with a convincing product offering in all relevant segments. The ID. CODE design show car that celebrates its world premiere this week at the Auto China 24 trade fair in Beijing (from April 25 to May 4, 2024) bears witness to this systematic orientation to the wishes of Chinese customers. The concept car’s aesthetics are completely new and give a preview of a large electric SUV. The ID. CODE is designed for Level 4 fully autonomous driving. The new progressive ID.UX sub-brand also plays a key role in terms of Volkswagen’s profile in the Chinese market. With all-electric, lifestyle-oriented models, this sub-brand is designed to appeal to younger customers in particular.

With the world premiere of the ID. 2all, Volkswagen presented a concept vehicle for the first time based on the brand’s new design language. This visual language specifically transfers iconic design elements such as the legendary C-pillar of the first Golf into the near future and into new segments. Now the design team has transferred this new language to the concept vehicle of an electric Volkswagen entry-level model: the ID. EVERY1. The style and character of the smallest Volkswagen are shaped by the three central values of the new design language: stability, likeability and secret sauce. Volkswagen Head of Design Andreas Mindt: “The widely flared wheel housings over the large 19-inch wheels and the athletic and clearly designed surfaces of the silhouette ensure stability. The slightly cheeky smile at the front is a particularly likeable feature. A secret sauce element is the roof drawn in in the middle, as is usually known from sports cars. All these design elements lend the ID. EVERY1 a charismatic identity with which people can identify.” The pillars of stability, likeability and the secret sauce shape the design of the ID. EVERY1 in the following way:

With the world premiere of the ID. CODE at Auto China 2024 in Beijing, Volkswagen is providing a first glimpse of a completely new SUV generation, a new design language for China and a new technology generation. The concept car was developed specifically for Volkswagen customers in China. With the ID. CODE, Volkswagen is interpreting SUV design in a completely new way and enriching it with fascinatingly superior dynamics in the age of electric mobility. With its powerful, clear and fluid surfaces, the ID. CODE comes across more like a Gran Turismo than a five-metre class SUV. The exterior is also a projection surface for the next generation of AI-assisted lighting and display systems – intuitively usable interfaces for intelligent communication between man and machine. The newly designed living space on board the ID. CODE fits perfectly into this picture – here, the real and virtual worlds combine to create a new mobility experience. The electrically powered concept car can be driven conventionally and also used autonomously at Level 4. The ID. CODE offers a more fascinating experience than ever before – it interacts with the driver, passengers and surroundings so that life with this Volkswagen becomes a completely new automotive adventure.

GTI – for decades now, this name has stood for compact sports cars from Volkswagen. Golf GTI, Scirocco GTi, Polo GTI, up! GTI. Icons. Volkswagen is now catapulting GTI DNA into the age of electric mobility with the new ID. GTI Concept. The world premiere of this electrifying concept vehicle will take place during this year’s IAA Mobility in Munich (5 to 9 September 2023) – exactly 48 years after the worldwide debut of the first Golf GTI at the IAA in Frankfurt. The ID. GTI Concept is based on the ID. 2all presented in March – a future electric compact car that costs around 25,000 euros and which has generated worldwide attention. Its front-wheel drive, clear design and powerful proportions make it the perfect starting point for a new GTI. Volkswagen Head of Design Andreas Mindt already also had the sporty derivative in mind when he produced the first sketches for the ID. 2all. And just like the ID. 2all, the ID. GTI Concept is more than just a show car – it is the first glimpse of the exciting GTI future because its series development has already been decided.