makers of the People’s Car are celebrating their 75th anniversary of building and selling Volkswagens in South Africa, marking the first Beetle being built in the Kariega factory.
At the start, this factory belonged to South African Motor Assemblers and Distributors (SAMAD), and the production line-up also featured Studebaker and Austin models. From the moment the first Beetle rolled off the production line on 31 August 1951, it was an icon in the minds of South African customers. The introduction of the Type 2 – also known as the Kombi– in 1955 further cemented the brand’s popularity in the local market. In 1956 Volkswagenwerk in Germany bought a controlling share in the factory, which was their first plant outside of Germany. The SAMAD factory was renamed Volkswagen of South Africa in 1966, and in 1974 the factory became a wholly-owned subsidiary of Volkswagen AG. To date, Plant Kariega has manufactured nearly 40 models, including the Beetle, Kombi, Golf, Audi, Citi Golf, Jetta, Polo