– Volkswagen started the market launch of the Polo at the beginning of May 1975, and it continues to shape the compact car segment to this day Efficient, affordable, innovative and practical: the Volkswagen Polo stands for affordable entry-level mobility and the democratisation of technical progress More than 20 million units have been sold worldwide to date
“Small on the outside. Big on the inside.” This was the slogan used by Volkswagen 50 years ago to advertise its latest product at the time, the Polo. When the small car came on the market in early May 1975, nobody expected that the extremely compact two-door vehicle would become a bestseller – nationally and internationally, over five decades, in six generations, with several prestigious awards, with more than 20 million units sold and as a pioneer in the compact car segment.
Polo stands for affordable entry-level mobility. When the first new Polos were on sale at dealerships, they were part of a new Volkswagen model family that took over the streets in the early 1970s. In the spring of 1975, the angular small car followed the Passat (1973) and Golf (1974) of the then still young water-cooled model generation, which succeeded the legendary VW Beetle. Throughout six model generations, it is clear that the overall concept – consisting of a fair price-performance ratio, high utility value, pioneering technology for the small car class and, of course, its attractive design – is still popular today and has made the model a bestseller. In addition, the Polo has succeeded in shaping the compact car segment for decades. Recognition from national and international trade media includes awards such as Car of the Year 2010, World Car of the Year 2010 and World Urban Car 2018. Trendsetter and serial winner.