In the spring of 1975, the angular small car followed the Passat (1973) and Golf (1974) of the then still young water-cooled model generation, which succeeded the legendary VW Beetle. Throughout six model generations, it is clear that the overall concept – consisting of a fair price-performance ratio, high utility value, pioneering technology for the small car class and, of course, its attractive design – is still popular today and has made the model a bestseller. In addition, the Polo has succeeded in shaping the compact car segment for decades. Recognition from national and international trade media includes awards such as Car of the Year 2010, World Car of the Year 2010 and World Urban Car 2018. Trendsetter and serial winner. What began as a simple two-door vehicle in 1975 has been perfected and expanded in many facets over five decades: in a total of six generations, as a hatchback Polo, as a coupé, as a sporty G40 or GTI, as a colourful Harlequin, as an estate, as a notchback with the name Derby, as a CrossPolo with a striking off-road look, as an efficient Polo BlueMotion and, of course, as an extremely dynamic Polo R WRC, which was crowned with four World Championship titles in the World Rally Championship from 2013 to 2016. Democratising innovation. Each generation of the Polo has offered more space and comfort, more efficient engines and innovative safety features. New features such as front and side airbags, power steering, belt tensioners and ABS were introduced and made sure the Polo remained successful. The next major step followed with the modular transverse matrix (MQB) platform, which set new standards in terms of connectivity, safety and driving dynamics and made the model even more digital and innovative. Today also, the small car boasts assist and convenience systems that are otherwise available only in higher vehicle classes.