Skip to content

Volkswagen, official Mobility Partner of the UEFA Women’s EURO 2022 and the German Football Association (DFB), is pointing out the inequalities that exist within football as the tournament kicks off. The focus is on the provocative hashtag #NotWomensFootball, with the aim of triggering a discussion around the topic of equal opportunities. The hashtag will be on display for the first time across the LED displays at the opening match between England and Austria.

#NotWomensFootball: Volkswagen launches provocative campaign to increase gender equality as UEFA Women’s EURO 2022 kick off
Duration: 00:00:55 · Video Key: V2022NR0084 · Rights: Use for editorial purposes free of charge

Media contacts

Christoph Adomat
Communications Brand Group Core
Tel. +49 (0) 160 90832110
Christian Schiebold
Deputy Head | Group Production and plant spokesperson
Tel. +49 (0) 152 54954231