Pure and positive. The True Volkswagen guiding principle stands for the brand’s systematic focus on its strengths. This transformation can be seen and felt in new and enhanced models such as the ID.3 Neo. The exterior reflects the True Volkswagen philosophy in the newly designed front end. It now follows the Volkswagen Pure Positive design language newly defined by Andreas Mindt – Chief Designer of the brand and the Group. This design language increases the focus on the brand’s iconic, timeless and high-quality design. Pure Positive is based on the three pillars of Volkswagen design: stability, likeability and secret sauce. Each of these three pillars shapes the ID.3 Neo in a new way in many areas. The design of the front end also creates a distinctive bridge to other new electric Volkswagen models such as the ID. Polo and ID. Cross.
New front end, new lighting system. The ID.3 Neo is immediately recognisable by its newly designed front end. The division into three horizontal levels creates a new clarity and a particularly likeable appearance. In the upper third, the newly developed LED headlights are striking in that they are slimmer and have a particularly charismatic appearance. The headlights are connected by a wide, glass-covered horizontal bar, which, depending on equipment, is continuously illuminated in the lower half. In this case, the centrally integrated VW logo is now also illuminated. The headlights themselves are bordered upwards by narrow LED strips that look like eyebrows. The interplay of all LED elements creates an unmistakable Volkswagen day and night light design.
Clearly structured bumper. The central and lower areas of the front end have also been redesigned. The additional linear clarity is conspicuous here. The horizontal structure emphasises the width of the ID.3 Neo and makes it look even more stable on the road. In contrast to the predecessor, the ventilation openings for the vehicle’s drive and cooling system have been extended far into the sides of the bumper. The ACC radar sensor is integrated here.
Elongated silhouette, rear end completely painted in the vehicle colour. In the silhouette view, it is immediately evident that the new ID.3 Neo has a significantly more elongated look, giving the vehicle a more dynamic and mature appearance. And this effect is achieved even though the vehicle’s side design – with the exception of new wheels – has not been modified. Instead, the look is changed here by a new colour scheme: whereas the predecessor was consistently characterised by a black roof, a black roof spoiler and a windscreen surround also painted black, these areas are now finished in the vehicle colour. This makes the roof section appear longer and more elegant, which in turn means the ID.3 Neo has a greater presence on the road from this perspective. The boot lid of the predecessor was also always black. On the ID.3 Neo, it is now always painted in the vehicle colour. As a result, the electric compact vehicle is intentionally visually closer to classic Volkswagen compact models. Thanks to the roof spoiler now also painted in the vehicle colour, the roof visually gains length at the rear and makes the ID.3 Neo appear flatter and more dynamic. Always centrally positioned under the VW logo on the boot lid: the new ID.3 Neo lettering.