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Latest press releases

ID. Polo
01/03/26

Volkswagen unveils a new cockpit generation – debuting with the all-new ID. Polo

Volkswagen is opening the doors to the all-new ID. Polo for the first time, offering an exciting glimpse into the interior of its future models. The new holistic design approach, shaped especially by customer feedback, will define the cockpit of upcoming ID. models. Features include new clarity and quality, and intuitive controls, with familiar VW operating patterns adopted and further developed. At the same time, a new software generation brings fresh functions to the ID. Polo. The charm of the 1980s is now present in the vehicle thanks to the retro display: with a single button press, the digital instrument displays transform into screen views reminiscent of the first Golf.
Emily Cox becomes Volkswagen brand ambassador
12/29/25

Emily Cox becomes Volkswagen brand ambassador

Emily Cox becomes the new brand ambassador for Volkswagen. The Austrian actress with Irish-English roots, known from international Netflix productions such as "The Last Kingdom" and the German comedy series "jerks.", stands for versatility and authenticity. In her roles, she embodies multifaceted characters while remaining approachable and down-to-earth – values that also characterize Volkswagen. At Christmas, she celebrated the world premiere of her latest film – "The Physician 2".
Golf 1 GTI and Golf GTI Edition 50
12/29/25

The original turns 50 – Volkswagen celebrates five decades of GTI in 2026

It is the world’s most successful compact sports car: the Golf GTI. The original in its class. More than 2.5 million units have been produced to date. In 2026, the Golf GTI will turn 50 – and this will be celebrated with a variety of national and international classic events, the exclusive anniversary model Golf GTI EDITION 50, and the world premiere of the first all-electric GTI.