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Volkswagen celebrates the comeback of “Fire and Ice” with a special model and a song by Purple Disco Machine
09/15/25
Models

Volkswagen celebrates the comeback of “Fire and Ice” with a special model and a song by Purple Disco Machine

Volkswagen is bringing back the music and pop culture of the 1990s with its new all-electric ID.3 GTX FIRE+ICE special model: With spectacular stunts and breathtaking landscape shots, Willy Bogner’s ski film “Fire and Ice” (1986) quickly achieved cult status in the 1980s. The legendary Golf 2 Fire & Ice (1990), inspired by the film, had a lasting impact on the Zeitgeist. The film and the car have retained their cult status to this day. Volkswagen is now continuing this success story in musical form: with “Fire + Ice”, internationally acclaimed DJ Purple Disco Machine reinterprets the film’s iconic theme song and, together with Jake Shears, brings a fresh sound to the nostalgic success story. The protagonists of the action-packed music video are the Golf 2 Fire & Ice and its all-electric successor, the ID.3 GTX FIRE+ICE.
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IAA MOBILITY 2025
09/08/25
Models

“True Volkswagen”: Volkswagen realigns its model range around core values

Volkswagen will be presenting the results of three years of intensive development work at the IAA MOBILITY 2025 (8-14 September) in Munich, signalling the brand’s new direction. Inspired by the phrase “True Volkswagen”, the company has really honed in on typical Volkswagen strengths such as clean design with recognition factor, high standards of quality, an attractive price-performance ratio, intuitive operating concepts and innovative technologies.
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ID. CROSS Concept
09/07/25
Models

World premiere at the IAA: with the ID. CROSS Concept, Volkswagen is presenting a compact SUV for affordable electric mobility

Volkswagen, the largest supplier of electric cars in Germany and Europe in 2025, will be presenting an electric compact SUV at IAA MOBILITY in Munich (8-14 September): the ID. CROSS Concept. It is just as suitable for the city as it is for long journeys. Thomas Schäfer, CEO of the Volkswagen brand, Head of the Brand Group Core and member of the Group Board of Management: "From the very beginning, my goal was to shape the best version of the Volkswagen brand of all time. The near-production concept car of the future ID. CROSS demonstrates that we are now truly delivering – with a new design, many technologies only seen in higher classes previously, improved operability and quality – and, at last, again the 'right' name. With this new Volkswagen generation, we are now delivering on our promises".
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The specified fuel consumption and emission data does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO₂ emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior.

Further information on official fuel consumption data and official specific CO₂ emissions for new passenger cars can be found in the "Guide to fuel economy, CO₂ emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.