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new Volkswagen SUV hits showroomsFirst vehicles delivered to customersFun marketing campaign aimed at families with dogs Four-legged visitors watch Tayrons being produced at Volkswagen’s Wolfsburg plant Volkswagen showrooms have a new addition: just months after its world premiere, the Tayron is hitting dealerships across Europe. The first customers are also starting to receive their pre-orders of the brand’s latest SUV. “The Tayron is a real all-rounder among SUVs,” said Martin Sander, Board member for Sales, Marketing and After Sales at Volkswagen Passenger Cars. “The high order intake and the initial feedback coming in from the dealerships confirms that we are meeting our customers’ needs and requirements with the new Tayron.” Many dealerships hosted a special event to mark the launch of Volkswagen’s most recent model. At the “Tayron Family Days”, visitors had the chance to test-drive the new SUV and be impressed by its numerous advantages, such as the high-quality interior, large

New SUV for the European market: the Tayron is Volkswagen’s second-largest SUV in Europe after the Touareg Sophisticated all-rounder – extremely spacious passenger and luggage compartments, five or optionally seven seats and a large maximum trailer weight of up to 2.5 tonnes Innovative plug-in hybrid: the Tayron eHybrid offers superior power delivery and becomes an electric car for everyday driving with an electric range of over 100 kmAvailable to order now: launching as the Life version, the Tayron will be available with a 110 kW mild hybrid drive and an extensive range of equipment from 45,475 euros The new Tayron celebrates its trade fair premiere at the

Tayron receives top rating for extensive safety equipment“Safety for All”: the results underline Volkswagen’s high safety standards in all test areasNew SUV has a wide range of assist systems for accident prevention on board already in the entry-level version The new Volkswagen Tayron achieved first-class results in the latest Euro NCAP test and received the highest rating of five stars. The result underlines the outstanding safety equipment of the new model and, at the same time, the high standards of Volkswagen. Under the guiding principle of “Safety for All”, Volkswagen has been continuously working on innovations for decades to further increase road safety – in all vehicle segments, for all road users and for all relevant accident scenarios. Euro NCAP (European New Car Assessment Programme) assessed the Tayron based on four criteria: Adult Occupant Protection, Child Occupant Protection, Vulnerable Road User Protection (e.g. pedestrians, cyclists, etc.) and the safety support provided

or 195 kW (265 PS) can now be ordered for the Tiguan and TayronPassat as an all-wheel drive TSI model is always delivered with 195 kW and sporty R-Line equipment Volkswagen is expanding the drive range of the best-selling Tiguan and Passat as well as the new Tayron with the most powerful turbocharged petrol engines (TSI). These are coupled to the intelligently

Employees from across the different manufacturing specialisms accompany the symbolic start of series production on Assembly Line 4Plant Manager Uwe Schwartz: "The launch of the Tayron is a team effort by all colleagues involved in this project."The Tayron takes the number of models built in Wolfsburg to four: the Golf, Tiguan and Touran are also produced there The newest member of the Volkswagen portfolio – the Tayron – was given a grand reception this week when employees from nearly all the different disciplines joined Wolfsburg Plant Manager Uwe Schwartz and Works Council member Jürgen Mahnkopf for the symbolic start of series production. The SUV all-rounder, which is optionally available with seven seats, is the fourth model to be produced at the Volkswagen Group’s largest plant, alongside the Golf, Tiguan and Touran. To date, more than 48 million cars have been produced in Wolfsburg – more than any other car factory in the world. "Wolfsburg has always been a role model within our

for Volkswagen. The Austrian actress with Irish-English roots, known from international Netflix productions such as "The Last Kingdom" and the German comedy series "jerks.", stands for versatility and authenticity. In her roles, she embodies multifaceted characters while remaining approachable and down-to-earth – values that also characterize Volkswagen. At Christmas, she celebrated the world premiere of her latest film – "The Physician 2". As a Volkswagen brand ambassador, Emily Cox drives a Tayron and tests the spacious SUV in everyday life with her family. Jens Katemann, Head of Communications for the Volkswagen Brand and Brand Group Core, says: “Volkswagen has been accompanying families for generations and stands for reliable mobility. With Emily Cox, we have gained an authentic and down-to-earth brand ambassador who credibly brings our values into everyday life. She embodies exactly what Volkswagen stands for: approachability, openness, and the feeling of being part of our customers’

Tourer wins in the upper mid-size classSpacious Tayron named best family carNew T-Roc awarded editorial prize as “Best car under 40,000 euros” With the ‘Goldene Lenkrad’ (The Golden Steering Wheel) award, the trade magazine AUTO BILD and the BILD am SONNTAG newspaper recognise outstanding new models every year. This year, the Volkswagen brand has achieved exceptional success and is the first manufacturer in the 49-year history of the Golden Steering Wheel to win in as many as four categories. The Golf GTI EDITION 50 prevails in the compact class against two electrically powered competitors, while the ID.7 GTX Tourer wins in the upper mid-size class against two models from German premium manufacturers. The new Tayron wins as the best family car against two SUVs from the Czech Republic and Sweden, and the new T-Roc, which will be available at dealerships from this week, receives

Presenting the new Tayron and Tharu at the Guangzhou International Automobile Exhibition Product portfolio in China continuously expanded: 12 SUV model series by 2020 As a run-up to this year’s Guangzhou International Automobile Exhibition, the Volkswagen brand presented its SUV model series for the Chinese market. Auto-China Guangzhou International Automobile Exhibition is one of China’s largest international auto shows. As part of its Chinese “Move Forward” brand initiative, Volkswagen is energising not only its brand, but also its products. The current Chinese SUV family, consisting of six models, is a good example of this: The currently available models Tiguan and Teramont and the new generation of the top-of-the-line Touareg will be joined this year on the Chinese market by three completely new SUV models: T-Roc, Tayron and Tharu. Stephan Wöllenstein, CEO of