Red is a popular colour for sporty top models. And now the ID.41 GTX is a vibrant new addition. Color & Trim Designer Mareike Hackbarth explains why red paintwork is such a good fit for Volkswagen models with power and performance.
Mareike Hackbarth is delighted as she enters the studio. “I finally get to see the finished version of the car,” she says with a radiant smile as she walks around the ID.4 GTX. She strokes the shiny red paintwork. “How beautiful. The GTX looks really great as a full package.” The designer spent three years working on the car, and this is the first time she has seen the new member of the ID. family in real life. She comes from the world of colours and paintwork. In Volkswagen Design Color & Trim, as part of the MEB team she is responsible for the exterior colours of the all-electric ID. family, where she works on colour concepts, researching trends and futurology. Mareike Hackbarth has brought various work materials with her to the interview and unpacks them: painted sample metal panels, replica models, colour cards, bottles of colour – boxes of red. After all, that is what today is all about. The colour that attracts the most attention and triggers the most emotions. And that has a long, very athletic tradition at Volkswagen: the colour red.
The list of shades of red at Volkswagen is long. The first shade of red was Coral Red in 1956, and more followed - usually with enticing names such as Bahia Red, Flash Red, Mars Red, Tornado Red or Salsa Red, and now Kings Red … Why has red been part of the range for so long? When buying a car, after manufacturer and model, the colour is generally the most important deciding factor. The colour red is very expressive. Red is in motion and very dynamic. So, red