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02/26/19
Wolfsburg/Changchun
Company

JETTA to become new brand of Volkswagen in China

JETTA to become new brand of Volkswagen in China
A new logo has been created for the new JETTA brand in China. In future, JETTA will be signalled by a dynamic capital J.
  • Model range to include one sedan and two SUVs
  • JETTA especially targets young customers
  • Sales Board Member Jürgen Stackmann: “The JETTA brand stands for quality and outstanding value for money.”

With the new JETTA Brand, Volkswagen intends to exploit its market potential in China even more effectively. In many cities with millions of people outside the metropolitan regions such as Beijing or Shanghai, vehicle ownership levels are still very low, in some cases below 100 cars per 1,000 inhabitants. At the same time, members of a growing middle class are striving for individual mobility with the first car of their own. With the new JETTA brand, Volkswagen especially intends to target these young Chinese customers. The JETTA model range, which is to be produced by FAW-Volkswagen in Chengdu, will include one sedan and two SUVs. Sales are scheduled to start in the third quarter of this year.

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