launched the biggest jersey campaign Germany has ever seen.The brand equipped almost 5,000 teams, from the F-youth to the veteran eleven, with new jerseys, trousers and socks free of charge.
Joachim Löw during the assembly of the new Golf Speaking of the DFB: As Volkswagen’s brand ambassador, national team coach, Joachim Löw himself, also lent a hand on the production lines at the Wolfsburg plant in 2019. The national coach installed a propshaft protection part to the underbody of the new Golf.Shortly before that, Löw sat behind the wheel of the new Golf, which was still secret at the time, accompanied by Jürgen Stackmann. “It drives very well,” Löw praised the car. “And you can find your way around right away if you know the Golf.” Stackmann agreed: “The greatest achievement of the Golf is that it always remains a Golf.”
Joachim Löw and Oliver Bierhoff at the IAA The fact that Löw feels a close bond with Volkswagen was also demonstrated by the national coach during his joint visit with team manager Oliver Bierhoff to the International Motor Show (IAA) in Frankfurt. The two German football legends took about one hour to get to know the fully electric ID.3, as well as other members of the ID. family, such as the SUV space miracle ID. CROZZ, the ID. BUZZ – celebrated as the successor to the legendary VW Bus – the avant-garde limousine ID. VIZZION and the beach cruiser ID. BUGGY. Volkswagen CEO Herbert Diess took the lead – and explained how the big switch to e-mobility will work.
Joachim Löw, Herbert Diess and e-mobility As a brand ambassador for the DFB, Löw also intends to accompany Volkswagen on its path to e-mobility. In the run-up to the DFB Cup Final, Löw was able to see for himself the fascination of fully electric driving in May: Together with Volkswagen boss Herbert Diess, the national coach drove a prototype of the ID.3 around Berlin. “It was an absolutely fantastic experience to drive through Berlin so quietly and comfortably,” enthused Löw about the test drive in the camouflaged vehicle. Born in the Black Forest, Löw is convinced: “With the introduction of the ID.3, Volkswagen will succeed in taking e-mobility out of its niche.” And Diess added: “The national team is a figurehead for Germany. The team is in the process of change, of renewal. It radiates a high level of professionalism and quality. Football is the sport that attracts the most people worldwide and inspires the most enthusiasm, so the cooperation with the DFB is a stroke of luck and will help us to introduce electric mobility in particular.”
One thing is certain: After the successful restart, Joachim Löw’s team can rely on the support of the fans – and on Volkswagen as a partner of the DFB – to accomplish new goals.