Buzz with a generous gesture: from New York to San Francisco, June 2 will in future be celebrated as a holiday, “Volkswagen Bus Day”. This bus tour will continue in Germany in just three weeks with the European debut of the long ID. Buzz. The date and location are also perfect: June 23 to 25 at the international VW Bus Festival in Hanover – Europe’s largest VW Bus meetup.
With the T4 generation, the VW bus left the USA and Canada 20 years ago. However, it still holds a cult following from New York to San Francisco to this very day. The T1, T2, and T3 rear-engine generations are still a familiar sight at beach parking lots in California, Florida, and Long Island in 2023. Volkswagen is now closing the circle again with the ID. Buzz with long wheelbase and is bringing the VW bus back to North America – this time with an electric rear-wheel drive. Thomas Schäfer, Member of the Board of Management of Volkswagen AG, Brand Group Volume, says: “Volkswagen is an extremely strong global brand with a great history, millions of loyal fans and legendary products. This is clearly evident here at the largest VW Bus festival in the USA. I am therefore delighted that the team at Volkswagen Group of America is celebrating the premiere of the ID. Buzz with long wheelbase here. With this model, we are taking a big step towards becoming a true love brand again.” Pablo Di Si, President and CEO of the Volkswagen Group of America, underlines the importance of the electric VW bus for the US market:“The ID. Buzz and the USA – it’s a perfect match! The VW bus has a long history in the USA and enjoys real cult status. Our aim today is to further strengthen the Volkswagen brand in America. The ID. Buzz with long wheelbase is exactly the right model to fulfill this task.” Lars Krause, Member of the Board of Management responsible for Sales and Marketing at Volkswagen Commercial Vehicles, also says that the ID.