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up!
up!
The up! is a cleverly designed city specialist. It is available with two or four doors and trim levels take up!, move up!, high up!, cross up!, up! GTI and up! beats (with sound system). There is also a model, the load up!, designed for commercial use. As an innovation in this class, the up! is not only available with gasoline engines but also with a natural gas-powered option (eco up!) and with an all-electric powertrain on the independent e-up! models.
Press releases
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Volkswagen and Schwarz Group to be strategic e-partners
Shortly before the market launch of its full-electric car sharing service WeShare in Berlin at the end of June, Volkswagen has concluded a strategic partnership with the Lidl and Kaufland supermarket chains, which are owned by the Schwarz Group. The food retailers are to install 140 public charging stations for the electric vehicles of their customers at 60 Lidl and 10 Kaufland branches in the German capital. Volkswagen is to receive the exclusive right to use the new infrastructure for charging its WeShare fleet overnight outside opening hours, which will make the utilization of the charging stations more efficient. The additional charging points at Lidl and Kaufland outlets will boost the public charging infrastructure in Berlin by almost 20 percent. -
Volkswagen up! receives “Wertmeister 2019” award
Fantastic award for Volkswagen: the city specialist up! TSI has won the “Wertmeister 2019” award (value champion) in the city car category. Each year, the automotive magazine AUTO BILD honors the vehicles with the most stable residual value in several vehicle segments. The award was presented to Holger B. Santel, Head of Sales and Marketing Germany, at a ceremony in Berlin yesterday evening. -
Destined to win: up!, Polo and Golf are the winners in the “Best Cars 2019” Reader’s Choice Awards
The trade magazine auto motor und sport chose the winners of its “Best Cars 2019” Reader’s Choice Awards in Stuttgart today. Three models of the Volkswagen brand, the up!, Polo and Golf, were among the winners. The award, one of the top automotive awards of the year, was received by Volkswagen’s Brand Board of Management members Ralf Brandstätter (Chief Operating Officer), Dr Frank Welsch (Development) and Jürgen Stackmann (Sales, Marketing and After Sales). -
ADAC EcoTest 2018: e-Golf and e-up! are the best
The e-Golf wins the ADAC EcoTest, proving it is one of the cleanest cars in 2018. Placing second was the fully electric e-up!, designed for city driving. Volkswagen’s two latest electric models thus claim one of the most coveted prizes for new vehicles. Introduced in 2003, the ADAC EcoTest is one of the toughest car emissions tests. -
Volkswagen receives awards from auto motor und sport magazine for exceptional design and interconnected technology
Readers of auto motor und sport magazine have selected the Volkswagen up! GTI to receive the ‘autonis’ award for design excellence, with the model coming top of its category. Volkswagen tasted further success with the We Park parking app, which received the Car Connectivity Award during the event. -
Stylish and high-quality: R-Line exterior package now also available for the up!
Even more self-confident, even more striking, even more dynamic: Volkswagen has now started the advance sale of the up! R-Line exterior package, which gives the popular small car a clearly sportier look. -
Volkswagen starts “We Share” e-mobility car sharing in Berlin
The Volkswagen brand is to launch an extensive all-electric car sharing offering in selected major cities under its “We Share” sub-brand. The first fleet of vehicles will be rolled out in the German capital Berlin, and will comprise 1,500 e-Golf when the service begins operating in the second quarter of 2019, with an additional 500 e-up! following later. These vehicles will gradually be replaced by the first models from the new Volkswagen ID. family from 2020. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: “We want to motivate young, urban users to engage with e-mobility. The people of Berlin will be the first to enjoy the electrifying experience of our ’We Share’ car sharing offering.” -
AutomotiveINNOVATIONS Award 2018: Volkswagen honoured as the most innovative high-volume brand
The Volkswagen brand has been named the Most Innovative High-volume Brand for the third time in a row. The Group’s core brand was also presented with other awards in the categories ‘Alternative Drives’, ‘Autonomous Driving’ and ‘Safety and Conventional Drives’. The awards are presented annually by the Center of Automotive Management (an independent scientific institute), in cooperation with audit firm PricewaterhouseCoopers. The award decisions are based on the study AutomotiveINNOVATIONS, a jointly conducted study that has been analysing the innovation profiles and future trends of various automotive brands for the past seven years within the context of technical vehicle innovations. -
International Engine of the Year 2018: the innovative 1.0 TSI in the new up! GTIwins the award in its category
The innovative 1.0 TSI in the new up! GTI has been named International Engine of the Year 2018. In other words, the sustainable, yet powerful three-cylinder turbo engine has managed to win one of the most prestigious trophies in the world of engine manufacture. The award was bestowed by an international jury consisting of top journalists. For this year’s edition, the experts reviewed engines in 12 categories, with the 1.0 TSI holding off strong competition in its cubic capacity class (under 1.0 litre) to win. -
Golf, Polo and up! voted "Best Cars 2018"
The readers of motoring magazine auto motor und sport have voted the Golf, the new Polo and the up! the "Best Cars 2018" in their respective categories. No less than three Volkswagen models thus secured one of the year's most important awards. They were presented this morning in Stuttgart to Dr Herbert Diess (Chairman of the Volkswagen Brand Board of Management), Dr Frank Welsch (Member of the Board of Management responsible for Development) and Jürgen Stackmann (Member of the Board of Management responsible for Sales, Marketing and Aftersales). -
New up! GTI
Volkswagen will soon launch the new up! GTI which features low weight, a powerful engine, sports running gear and typical GTI characteristics both inside and outside the car. This means that the most popular small car can now be ordered for the first time with characteristic GTI traits. Pre-sales for the new sports car have begun, and prices start at 16,975 euros. -
Let the sunshine in! The panoramic sunroof is a re-interpretation of the legendary folding soft top
The days are growing shorter, the leaves are changing colour, and fall is making its appearance. Despite the season, a lot of Volkswagens are still bright as in summer. There is a tradition here. Ever since the company's early years, intelligent roof systems have been capturing the light of the sun even in wintertime. As early as in 1950, Volkswagen began to offer the Beetle with a folding sunroof. In the mid-1990s, this roof concept was refined in the Lupo and Polo with electrically actuated versions. Today, transparent panoramic sunroofs are experiencing a boom. They are available for all Volkswagen models – from the small up! and new Polo to the large Touareg and new Arteon. -
From January to March 2017: Many national and international awards for Volkswagen models
Tiguan successful in Auto Bild Allrad readers' choice The readers of Auto Bild Allrad trade journal have made their decision and chosen the Tiguan as the "All-wheel Drive Car of the Year" in the "Off-road vehicle and SUV up to €30,000" category. The award for the popular all-rounder was given to Volkswagen yesterday evening in Frankfurt. The second generation of the Tiguan came onto the market last year and will soon be joined by the Tiguan Allspace. This has considerably more space – with the option for up to seven people – and offers impressive versatility and extended range of standard features. -
Small and adventurous: The new Volkswagen cross up! is now available to order
Volkswagen is now taking advance orders for the new cross up! in Europe. Its sporty and rugged appearance features distinctive bumpers, silver anodised roof rails and increased ground clearance. -
The new up! has arrived in Volkswagen showrooms
The new up! has arrived in the showrooms of Volkswagen partners. The small trendsetter features an extensive range of standard equipment, a larger number of customisation options and an expanded infotainment system. In addition, Volkswagen is offering a new top engine with 66 kW/90 PS for the up!. Meanwhile, real music fans will love the up! beats special edition model and its 300-watt sound system. Prices for the new up! start at €9,850. -
Small – colourful – electric: New Volkswagen e-up! now available to order
Volkswagen is now taking advance orders in Europe for the new e-up!. As well as appreciably sharper lines, the purely electrically powered up! offers a more comprehensive set of standard features, including sophisticated smartphone integration and extra options for added comfort. The new e-up! is available to order from €26,900. -
Intelligent integration – Electric vehicles reduce power fluctuations
The "INEES" research project (‘Intelligent integration of electric vehicles into the power grid for the provision of system services') has submitted its final report. The partners – Volkswagen AG, Lichtblick SE, SMA Solar Technology AG and the Fraunhofer Institute Wind Energy and Energy System Technology (IWES) – point to the fact that it is technically possible to absorb power fluctuations by connecting electric vehicles to the power supply. The research results will in future help to link electric mobility with the energy industry. -
Available to order now: the new Volkswagen up!
Volkswagen is now taking advance orders in Europe for the new up! The small car now has much sharper lines, more comprehensive standard features, more options for personalisation and extended connectivity. Volkswagen also has a new top engine delivering 66 kW/90 PS and a special edition up! beats model with a 300-watt sound system on offer. The new up! is available to order now from €9,850. -
Volkswagen at the 2016 Geneva Motor Show: World premieres of the T-Cross Breeze and new up!
Volkswagen's reorientation continues. At the Geneva International Motor Show starting today the company is presenting two world premieres geared to the future of mobility: one a fascinating open-top T-Cross Breeze concept car, which marks the start of a broad SUV offensive. The other the new up!, which boasts a thrilling array of innovative features. -
Geneva International Motor Show 2016: Volkswagen updates the up! and unveils a surprisingly new concept car
Two models take centre stage for the Volkswagen brand at this year's Geneva International Motor Show: first, the new edition of the "up!" city car, which will soon be appearing on the market with an impressive variety of extras and improved smartphone integration. Secondly, the Wolfsburg-based company presents a fascinating concept car, which will liven up the compact car class as a trendy, affordable SUV.
Press kits
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The new up! GTI
A sports car in the original GTI format. It is the small GTI that enables younger drivers to fulfil a dream, and those who are perhaps not-so-young to rekindle old memories.
Stories
Let’s drive
On the trail of the legendary Austrian Alpine Rally in the up! GTI
