The up! is a cleverly designed city specialist. It is available with two or four doors and trim levels take up!, move up!, high up!, cross up!, up! GTI and up! beats (with sound system). There is also a model, the load up!, designed for commercial use. As an innovation in this class, the up! is not only available with gasoline engines but also with a natural gas-powered option (eco up!) and with an all-electric powertrain on the independent e-up! models.
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Press releases
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In the year of the European Football Championship: Volkswagen launches UNITED special edition models
Volkswagen is getting into European Football Championship 2020 fever by offering new special edition models: up!, e-up!, Polo, T-Cross, Golf Variant, Golf Sportsvan, T-Roc, Tiguan Allspace, Touran and Sharan are now all available as a special edition UNITED model. Optional equipment includes the UNITED Plus package and the R-Line Exterior package. Depending on the particular models, customers will also enjoy maximum savings of up to €3,400. -
“Mille Miglia Green”: new e-up! starts at the first e-mobility edition of the famous contest
The Mille Miglia is without doubt one of the most legendary classic car rallies worldwide. The “Mille Miglia Green” is a completely new event that borrows the original idea of long-distance racing – but only electric and hybrid vehicles are permitted to compete. The first edition of the competition starts next weekend (27–29 September). Just like the traditional event for classic models, it starts in Brescia – and the new e-up! with increased range will be taking part, as well as two electrified e-Beetles. -
IAA 2019: Volkswagen launches the breakthrough for electric vehicles with the ID.3’s world premiere
The future is rarely as tangible as at the International Motor Show (IAA) in Frankfurt: the new ID.3 from Volkswagen – the first fully electric production car of the all-new ID. family. Its base price will be less than €30,000. The ID.3 has the potential to usher in a new era of large-scale electric mobility production. “The ID.3 is the world’s first electric car with a CO2-neutral footprint. Consequently, it is making its mark: for innovative technology, for the freedom of individual mobility and for climate protection”, Ralf Brandstätter, Chief Operating Officer of the Volkswagen Passenger Cars Brand, explained at IAA today. -
e-up! for everyone – new generation of the electric e-up! with a long range to be launched at a low price
Volkswagen is making electric mobility affordable for everyone with the new e-up!. At €21,975 (minus subsidies) the base price is lower than that of the predecessor model. A particularly appealing offer will also be available upon the pre-sales launch: lease the e-up! at a monthly rate of only €159 excluding extra payments between 18 September and 31 October 2019 (in Germany). Increased range: thanks to a new battery system, the range of the e-up! has now increased to up to 260 km. It’s important to note that, despite its compact dimensions, the e-up! is a fully fledged vehicle for four occupants. It offers smart mobility and zero-emission driving for companies, company car drivers and private motorists. -
Volkswagen up! receives “Wertmeister 2019” award
Fantastic award for Volkswagen: the city specialist up! TSI has won the “Wertmeister 2019” award (value champion) in the city car category. Each year, the automotive magazine AUTO BILD honors the vehicles with the most stable residual value in several vehicle segments. The award was presented to Holger B. Santel, Head of Sales and Marketing Germany, at a ceremony in Berlin yesterday evening. -
Destined to win: up!, Polo and Golf are the winners in the “Best Cars 2019” Reader’s Choice Awards
The trade magazine auto motor und sport chose the winners of its “Best Cars 2019” Reader’s Choice Awards in Stuttgart today. Three models of the Volkswagen brand, the up!, Polo and Golf, were among the winners. The award, one of the top automotive awards of the year, was received by Volkswagen’s Brand Board of Management members Ralf Brandstätter (Chief Operating Officer), Dr Frank Welsch (Development) and Jürgen Stackmann (Sales, Marketing and After Sales). -
ADAC EcoTest 2018: e-Golf and e-up! are the best
The e-Golf wins the ADAC EcoTest, proving it is one of the cleanest cars in 2018. Placing second was the fully electric e-up!, designed for city driving. Volkswagen’s two latest electric models thus claim one of the most coveted prizes for new vehicles. Introduced in 2003, the ADAC EcoTest is one of the toughest car emissions tests. -
Volkswagen receives awards from auto motor und sport magazine for exceptional design and interconnected technology
Readers of auto motor und sport magazine have selected the Volkswagen up! GTI to receive the ‘autonis’ award for design excellence, with the model coming top of its category. Volkswagen tasted further success with the We Park parking app, which received the Car Connectivity Award during the event. -
Stylish and high-quality: R-Line exterior package now also available for the up!
Even more self-confident, even more striking, even more dynamic: Volkswagen has now started the advance sale of the up! R-Line exterior package, which gives the popular small car a clearly sportier look. -
AutomotiveINNOVATIONS Award 2018: Volkswagen honoured as the most innovative high-volume brand
The Volkswagen brand has been named the Most Innovative High-volume Brand for the third time in a row. The Group’s core brand was also presented with other awards in the categories ‘Alternative Drives’, ‘Autonomous Driving’ and ‘Safety and Conventional Drives’. The awards are presented annually by the Center of Automotive Management (an independent scientific institute), in cooperation with audit firm PricewaterhouseCoopers. The award decisions are based on the study AutomotiveINNOVATIONS, a jointly conducted study that has been analysing the innovation profiles and future trends of various automotive brands for the past seven years within the context of technical vehicle innovations. -
International Engine of the Year 2018: the innovative 1.0 TSI in the new up! GTIwins the award in its category
The innovative 1.0 TSI in the new up! GTI has been named International Engine of the Year 2018. In other words, the sustainable, yet powerful three-cylinder turbo engine has managed to win one of the most prestigious trophies in the world of engine manufacture. The award was bestowed by an international jury consisting of top journalists. For this year’s edition, the experts reviewed engines in 12 categories, with the 1.0 TSI holding off strong competition in its cubic capacity class (under 1.0 litre) to win. -
New up! GTI
Volkswagen will soon launch the new up! GTI which features low weight, a powerful engine, sports running gear and typical GTI characteristics both inside and outside the car. This means that the most popular small car can now be ordered for the first time with characteristic GTI traits. Pre-sales for the new sports car have begun, and prices start at 16,975 euros. -
The new up! has arrived in Volkswagen showrooms
The new up! has arrived in the showrooms of Volkswagen partners. The small trendsetter features an extensive range of standard equipment, a larger number of customisation options and an expanded infotainment system. In addition, Volkswagen is offering a new top engine with 66 kW/90 PS for the up!. Meanwhile, real music fans will love the up! beats special edition model and its 300-watt sound system. Prices for the new up! start at €9,850. -
Volkswagen at the 2016 Geneva Motor Show: World premieres of the T-Cross Breeze and new up!
Volkswagen's reorientation continues. At the Geneva International Motor Show starting today the company is presenting two world premieres geared to the future of mobility: one a fascinating open-top T-Cross Breeze concept car, which marks the start of a broad SUV offensive. The other the new up!, which boasts a thrilling array of innovative features.
Press kits
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The new up! GTI
A sports car in the original GTI format. It is the small GTI that enables younger drivers to fulfil a dream, and those who are perhaps not-so-young to rekindle old memories.
Stories
Little money, large range
The e-up! is the ideal car for the city and commuters alike: up to 260 kilometers of practical range are possible thanks to the greater energy content of the battery. But this is by no means the only incentive to buy the car ...
Let’s drive
On the trail of the legendary Austrian Alpine Rally in the up! GTI
Basic Infos
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The e-up! – taken to a new level
In brief: Greater range at a lower price: The e-up! now keeps going for up to 260 km
