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Augmented Reality

Volkswagen concept car ID. VIZZION

The first study in which Volkswagen uses augmented reality is the I.D. VIZZION presented in 2018. The Gran Turismo, which features fully automated driving, is operated mainly via gesture and voice control. The destination can also be transmitted to the vehicle by voice control or a smart device. In addition, all the guests on board the I.D. VIZZION can use a HoloLens to project a virtual interface into real space using augmented reality when the need arises. The interface is a virtual ring that passengers can use to communicate with the car and other digital devices via gesture control. This “mixed reality” is increasingly being used in industry and will enter the realm of the automobile over the next decade. The I.D. VIZZION is one of the first studies in the world to give a glimpse of this world.

Press releases

  • From the luxury class to the compact segment: the augmented reality head-up display
    From the luxury class to the compact segment: the augmented reality head-up display
    12/17/20
    Models

    From the luxury class to the compact segment: the augmented reality head-up display

    With the new augmented reality head-up display, Volkswagen is merging the virtual and real worlds. The innovative system superimposes selected symbols onto the outside world and displays them dynamically. Volkswagen is the first car manufacturer in the world to introduce this technology in the compact segment, and is therefore making it affordable for many customers. The new convenience function will be introduced first in the all-electric ID.3 and ID.4 models.
    Read on
  • (Missing image)
    Volkswagen Group Research becomes Volkswagen Group Innovation
    09/24/19
    Company

    Volkswagen Group Research becomes Volkswagen Group Innovation

    International network of ideas, continuous cooperation with all brands and drivers of expertise: Volkswagen Group Research has been an incubator for innovative vehicle and mobility solutions for 50 years now. It has been consistently restructured and positioned to further enhance its technological leadership. An international, comprehensive research approach lies at the core of what is now “Volkswagen Group Innovation” – with shared responsibilities at new Innovation Centers. The future-oriented alignment within the innovation fields of artificial intelligence, augmented reality, solid-state energy systems and autonomous driving drives this turnaround as a transformation initiative within the context of Volkswagen’s TOGETHER 2025+ strategy.
    Read on
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