Polo
Press releases
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50 years of the Volkswagen Polo: small on the outside, big on the inside and successful worldwide
“Small on the outside. Big on the inside.” This was the slogan used by Volkswagen 50 years ago to advertise its latest product at the time, the Polo. When the small car came on the market in early May 1975, nobody expected that the extremely compact two-door vehicle would become a bestseller – nationally and internationally, over five decades, in six generations, with several prestigious awards, with more than 20 million units sold and as a pioneer in the compact car segment. -
Volkswagen at the Bremen Classic Motorshow: Celebrating 50 Years of the Polo
A versatile small car for everyone: the Polo has been delighting people for 50 years. With more than 20 million units sold worldwide, it is a true success model. To kick off the 2025 anniversary year, Volkswagen is presenting a duo from the first generation at the Bremen Classic Motorshow: a Polo L from 1975 and a hill climb Polo from 1977.
Basic Infos
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The new Polo GTI – Driving presentation
First Polo GTI to feature so many driver assistance systems First Polo GTI with the option of fully digital instruments -
The new Polo – Driving presentation
Sportier, larger, more connected and personalised – the new Polo launches with a digital cockpit for the first time