Jetta: 300 Million Clicks Since the Brand Launch Brand CEO Harald Müller on the online onrush, the legend of Jetta and the atmosphere within the team Harald Müller is Head of the new Jetta brand. 1 How have customers re-sponded to the new brand? The Jetta brand has been received positively following the brand reveal in Wolfsburg, the brand launch in Chengdu and its first public appearance at the Shanghai Auto Show in April. Over 95 percent of public opinions are positive or neutral after almost 300 million page visits. Customers have recognized the Jetta as a brand with strong German roots, which both exhibits and perpetuates the proven quality, reliability and safety of Volkswagen. 2 Who is the archetypal Jetta customer and what is important to them? As one of the most successful Volkswagen vehicle brands in China and the number-one car for many families, customers feel a unique, emotional connection to the brand. Our target group is between 25 and 35 years old, usually living in cities surrounding megacities. The typical customer has reached the stage in life where they are working hard, taking a practical approach and know exactly what they want. The majority of our customers are firsttime buyers who value the quality and the history of the brand. 3 What is the atmosphere like among the team for the brand launch? The team is very proud to continue Jetta’s 30-year success story – and is full of confidence for the future that Jetta can be a great brand. As our brand slogan goes, we have a “Proud Past, Bright Future.” 4 What are the next milestones? The Jetta brand has three models in its first wave: the Jetta VA3 (notchback), the Jetta VS5 SUV and the larger Jetta VS7 SUV. Of these models, the VA3 and VS5 are expected to go into production at the end of June and be launched onto the market in the third quarter of 2019. The launch of the VS7 SUV is scheduled for the start of January 2020.