New Brand Is Called JETTA Volkswagen now offers models specially aimed at a young target group in China J ETTA will be Volkswagen’s new brand in China. It is aimed par-ticularly at young customers. “With JETTA, we are closing the gap in China between the established lead brand Volkswagen in the upper volume segment and entry-level mobility, which accounts for around one third of the Chinese market and is primarily served by local brands. That will allow us to increase our market coverage significantly,” says Jürgen Stackmann, Sales Director of the Volkswagen brand. The number of vehicles is still very low in numerous megacities outside metropolitan regions such as Beijing and Shanghai, with fewer than 100 cars per 1000 inhabitants in many places. At the same time, a steadily growing middle class is striving for individual mobility by owning a car of their own for the first time. With the new JETTA brand, Volkswagen intends to address these customers in particular. JETTA’s model range, produced by FAW-Volkswagen in Chengdu, includes a sedan and two SUVs. The sales launch is planned for the third quarter of this year. “In China, the Jetta plays an extremely valuable role for us as a Volkswagen model. It has brought mobility to the masses, as the Beetle Jürgen Stackmann, Sales Director. Starting signal: Qin Huanming, Vice President of the China FAW Group and Herbert Diess at the presentation of the new brand in Wolfsburg. Harald Müller, JETTA Brand CEO. inside 7 JettaLavida Sagitar Tiguan Santana Magotan Passat 466,800 326,600 312,800 290,300 270,800 243,700 228,400 167,100 164,800 149,900 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 1 2 3 5 6 7 8 9 104 Group/Brand “We Need to Get the Young Chinese Middle Class Excited” In this interview: CEO Herbert Diess on the importance of the Chinese market for the Group What can we learn from China? How must we adapt our strategy?