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Volkswagen intends to durably improve its good position in Germany in a strong competitive environment with a three-year boost program. Up to the end of 2023, the company will be investing a triple-digit million-euro figure in the expansion of digital and showroom sales in the German market. “Germany is our home market. We will be providing a further significant boost to sales here and will be making Germany a model for other markets, also with respect to digitalization,” says Klaus Zellmer, Board Member for Sales, Marketing and After Sales at Volkswagen. “With ACCELERATE, we intend to make Volkswagen the most attractive brand for sustainable mobility. This also includes an excellent customer experience during the purchasing, leasing or servicing of a Volkswagen. We want to set standards in this area.”

Media contacts

Jörn Roggenbuck
Spokesperson Volkswagen Brand
Tel. +49 173 3760755
Dr. Christoph Ludewig
Deputy Head of Corporate Communications
Tel. +49 (0) 5361 / 9-87575