- Dr. Markus Kleimann assumes responsibility for strengthening the integrated customer experience
- New interdisciplinary unit to strengthen customer focus in the age of digital mobility through holistic user experience management
- Customer requirements and expectations will be the focal point for developing products and services throughout the life cycle
- CEO Ralf Brandstätter: “With its ACCELERATE Strategy, Volkswagen is evolving into a customer-centric tech company.”
Focus on customers: Volkswagen appoints Chief Experience Officer
Volkswagen is continuing the consistent implementation of its ACCELERATE brand strategy and is creating the framework for strengthening the integrated customer experience in the age of digital mobility. A newly created project unit will serve as the interface to all relevant divisions and regions and establish a holistic user experience management system. Customer requirements and feedback will become the focal point for developing vehicles and services throughout the life cycle. The goal is to create a best-in-class customer experience at every point of contact with the Volkswagen brand. Dr. Markus Kleimann, formerly responsible for the G3 series (mid- and full-size), will head the new unit.