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The start of mass production of the Volkswagen Saloon shortly after Christmas 1945 marked a new era of civilian vehicle manufacturing It was shortly after the first post-war Christmas 1945 that the first of the Volkswagen Type 1 – the model which, as the Beetle, would subsequently be sold more than 21 million times – rolled off the production line. By the end of 1945 only 55 vehicles had been produced in total however. The start of mass production was a highly improvised undertaking, and material shortages hampered operations over the subsequent months. Yet the early vehicles were visible symbols of hope; a new beginning for the car plant under British control. By the end of the Second World War in 1945, just 630 of the People's Car known as the 'KdF-Wagen' had been built. The state-of-the-art factory in what was to become the present-day Wolfsburg, built specially to make the vehicle, was integrated into Germany's wartime armaments industry, producing mainly military goods. The site

Major Ivan Hirst enables vehicle production in record time with considerable improvisationThe VW Beetle becomes the symbol of the German “Economic Miracle” On December 27, 1945 the serial production of the Volkswagen Limousine (Type 1) got started. This was the real beginning of the success story of the Volkswagen. The model had originally been planned as a prestige project of the National Socialists. But from 1939 onwards the Wolfsburg plant had produced armaments instead of vehicles. Up to the end of World War II, only 630 units of the model, which had been renamed “KdF-Wagen” in 1938, left the Volkswagen plant. It was only under British trusteeship that the unique success story of the VW Beetle began at Wolfsburg thanks to the strategic vision of Major Ivan Hirst. Series production of the civilian Volkswagen, referred to internally as “Type 1”, which later became world-famous as the “Beetle”, only started following the end of World War II on December 27, 1945 under the trusteeship over

Exclusive special model of the Beetle and Beetle Cabrio for the US marketHigh-quality equipment details stylishly set the stage for the Beetle as an icon Beetle Final Edition is inspired by the “Última Edición” of the legendary Beetle from 2003. The Beetle, along with the the New Beetle, is a true icon in the history of automobile manufacture. Volkswagen of America, Inc. celebrates the last production year of the Beetle and Beetle Cabriolet with the “Final Edition” special models. The two particularly stylish Beetles will be presented at the Los Angeles Auto Show 2018 (28 Nov – 9 Dec 2018). America has always been one of the markets in which the Beetle has been very successful and the cult Volkswagen has many followers and fans. As a tribute to this icon, Volkswagen of America, Inc. is presenting two exclusive special models to its customers at the Los Angeles Auto Show: The Beetle Final Edition and the Beetle Cabriolet Final Edition.

Scirocco and Rally Beetle Volkswagen Classic and the Autostadt in Wolfsburg are turning the spotlight on two milestones in automotive history at the International Edelweiß-Bergpreis Rossfeld Berchtesgaden. To mark the 50th anniversary of the Volkswagen Golf and the Scirocco, the two teams will have several outstanding models from these iconic product lines on the starting line. The historic hill climb race will be held on 28 and 29 September 2024, featuring classic motorsport action in the heart of the Alps. Volkswagen is celebrating 50 years of the Golf this year and will have two very special classic models on the starting line to mark the anniversary: the Golf I GTI Group 4 ‘Pierburg’ and the Golf II GTI Group A ‘World Champion’. Both vehicles will be driven by motorsport professional and Volkswagen test driver Benny Leuchter. The Autostadt team is bringing the legendary VW Scirocco Group 2 by Oettinger to Berchtesgaden, together with a rare 139 PS Rally Beetle 1302. The Golf I GTI

one for several years. For many people in Lower Saxony, the Golf is a piece of home and something they can identify with. Just like the VW Beetle was in the past, the Golf has been a symbol of mobility and freedom for decades. Since 1974, the Golf has made a significant contribution to the stability and growth of Volkswagen and industry in Lower Saxony”, Weil underlined. Prior to the ceremony, the Minister President was joined by Daniela Cavallo, Thomas Schäfer, Production Board Member Christian Vollmer and Group Chief Human Resources Officer Gunnar Kilian on a tour of Golf production. Plant Manager Rainer Fessel explained how manual tasks performed by employees to apply the underseal are supported by AI. During the event, Volkswagen CEO Thomas Schäfer underscored the significance of the Golf for the Volkswagen brand. “The Golf is at the heart of the VW brand and has stood for affordable mobility at the highest technical level for half a century. It is the Germans’ favorite car, it has shaped

premiere at the 71st International Geneva Motor Show. The bus of the future was designed in the Volkswagen design studio in California especially for the US market. With its original design and numerous innovative ideas, the Microbus harks back to a great tradition, starting in 1950 with the first VW bus. This Volkswagen was successful worldwide and reached cult status, especially in the USA, with the name Microbus. The design study is a new definition of this cult status:A contemporary expression of personality and freedom. Against the backdrop of both the legendary first VW Bus generation - whose design is still, especially in the USA, known and loved today - and the form of the Beetle and the New Beetle, the design study is not a simple copy of the original bus. Our aim was to create another Volkswagen original, which was to pay homage to a great history in its own independent visionary way. The innovative Californian design team has succeeded in doing just this. This independence is demonstrated

VW’s YourWagen global campaign kicks off in the UK on May 4, 2024Emotional stories, photos and videos highlight customers’ special relationships with their Volkswagens Volkswagen is putting its customers even more firmly at the center of its marketing going forward: the new YourWagen international communications initiative features examples of how Volkswagen models have always been a reliable partner in people’s lives – with emotional, playful and entertaining storytelling. The campaign kicks off in the UK market on May 4 with a 60-second advert during the “Britain’s Got Talent” broadcast on ITV. In parallel, further real-life tales, photos and videos about Volkswagen drivers and their cars will be posted on the Volkswagen UK website. There will also be multiple activations on social media channels, at retailers and at other events. Susanne Franz, the VW brand’s Chief Marketing Officer, commented: “The VW brand has always built the best cars to suit any situation in life. So what could

First Volkswagen with water-cooled engine and front-wheel drive broke new ground for VolkswagenA trendsetter with future-oriented designA fan of the K 70 right from its launch remembers: “It was really quite special” “Love the VW K70 – because it opens up a new VW era”this was the advertising slogan used for the launch of the Volkswagen K 70 50 years ago. With a water-cooled front engine, front-wheel drive and modern styling, the mid-sized sedan actually did usher in a new era at Volkswagen. At a press conference held in Salzgitter on October 20, 1970, Volkswagen presented the new K 70 and the plant built especially for the production of this model. “A new Volkswagen, different to all the others made to date – the VW K 70,” the press folder said. In fact, the notchback sedan broke new ground in many respects. With this new model, Volkswagen was on the threshold of a new, successful era. Technology. With the water-cooled engine and front-wheel drive of the K70, Volkswagen accomplished